As Europe is trying to get people off planes and into trains out of environmental concerns, Dr. Klaus Radermacher stands out as a contrarian voice.

We are calculating it wrong!…says this engineer and consultant, who, in the last few years has taken a keen interest in the topic of sustainable mobility.

Is the train really a better alternative to the plane? Which mode of transportation is most efficient over short, medium and long distances? Should we keep building more high speed rail infrastructure to get people to fly less? These are some of the questions that Dr. Radermacher addresses in an episode of the podcast rich in facts and data.

The conclusions Dr. Radermacher reached after applying his analytical framework to this consequential debate may not please everyone. They provide, however, a valuable viewpoint that should be taken into account if we wish to make the best possible use of the available resources to tackle one of the most pressing issues we face as a society.

This was a long, but fascinating conversation, to the point that we have already agreed on retaking it where we left it some day soon, because there are so many segues and derivations of this line of thought that they could not all fit in a standard episode.

In the meantime, tune in for what is possibly one of the most thought-provoking episodes to date of this podcast!

Sustainability has become a central topic in aviation, but are airlines prepared for this conversation?

Elizabeth Maclean and Mike Evans are the co-founders of Herdwick Communications, a consultancy firm that advises airlines all over the world.

With Elizabeth and Mike we speak about the reputation crisis and public relations storm that the aviation industry is facing in the face of climate change and how airlines should be communicating about sustainability.

What can airlines say when they are being accused of wrecking the climate? How can airlines avoid greenwashing and end up being sued because of overpromising or misrepresenting their sustainability initiatives? Why so many airlines have opted for greenhushing instead?

Elizabeth and Mike share their views on the matter and the basics of the model they have developed to help airlines deal with these increasingly pressing matters.

Check it out!

Landor is, possibly, the creative agency that has designed the most iconic brands in aviation.

British Airways, Alitalia, Singapore Airlines and Etihad are just a few of the big names of the airline industry that have entrusted their public identity to Landor’s creative minds.

On this episode of the podcast we speak with Ryan Frost, Executive Creative Director at Landor, about the attributes of a great airline brand and we dissect what and how three great British airlines that couldn’t be more different between them - British Airways, Virgin Atlantic and easyJet - have chosen to communicate those attributes.

We also take a look at some iconic projects completed by Landor in the past, not just the world-famous BA “Landor livery”, which was for many years almost like an unofficial national symbol of Britain, but also others that have defined an era in airline branding, such as Alitalia’s, its more modern reincarnation in ITA Airways and Etihad Airways.

How often does an airline need to change its livery? How airline brands have adapted to the changing nature of the air travel business over the last few decades?

We will talk about these and some other aspects of airline brand design on today’s episode of the podcast!