Most people think turning around a 60-year-old public company is about cost cuts, headcount reductions, and financial engineering. But real transformation doesn’t start on the income statement.
It starts when you realize the house you just bought, the one on the great street, in the great neighborhood, with decades of history, isn’t a light renovation, you have to tear it down to the studs. That’s the reality of turning around a legacy business.
When John Cuomo stepped into the CEO role at VSE Corporation, he inherited a 60-year-old company that was overly diversified, culturally hierarchical, and strategically unfocused. Most leaders would have protected what was there, instead, John simplified.
He divested non-core assets. He focused the company almost entirely around aerospace. He reshaped the executive team. He flattened the organization. He made cultural fit, not just performance a gating factor for leadership. And he rebuilt the business around an OEM-centric aftermarket strategy, choosing partnership over short-term arbitrage.
The result: over five years, VSE’s market cap grew from roughly $300 million to over $3 billion.
In this episode, I sit down with John unpacks what it really means to take a 60-year-old company down to the studs, and rebuild it for the next 60.
You’ll also learn:
-Why tearing a company “down to the studs” can be the only way to unlock long-term value
-How simplifying a diversified structure accelerated growth instead of limiting it
-Why VSE avoids PMA and stays tightly aligned with OEM partners
-How to evaluate acquisitions beyond financials, and why cultural fit is non-negotiable
-What most executives misunderstand about integration versus portfolio management
-How to scale without losing nimbleness and execution speed
-The real risks in today’s aftermarket M&A environment and why “everything shiny” isn’t always valuable
-Why presence, not policy, is the foundation of empowerment and execution
About the Guest
John Cuomo is the President and CEO of VSE Corporation. Appointed Chief Executive Officer in 2019, he brings 21 years of experience in distribution and the aftermarket services industry. John previously served as Vice President and General Manager of Boeing Distribution Services Inc. Before Boeing's 2018 acquisition of the Aerospace Solutions Group of KLX Inc., John served as its President and General Manager (since 2014). From 2000 to 2014, John served in multiple roles and functions at B/E Aerospace (parent company of KLX, Inc. until 2014), including Vice President & General Manager and Senior Vice President, Global Sales, Marketing & Business Development. Before joining B/E Aerospace, John served as an attorney at a large multinational law firm practicing commercial law, mergers and acquisitions, and litigation. Connect with John on LinkedIn.
About Your Host
Craig Picken is an Executive Recruiter, writer, speaker, and ICF Trained Executive Coach. He is focused on recruiting senior-level leadership, sales, and operations executives in the aviation and aerospace industry. His clients include premier OEMs, aircraft operators, leasing/financial organizations, and Maintenance/Repair/Overhaul (MRO) providers, and since 2008, he has personally concluded more than 400 executive-level searches in a variety of disciplines. Craig is the ONLY industry executive recruiter who has professionally flown airplanes, sold airplanes, and successfully run a P&L in the aviation industry. His professional career started with a passion for airplanes. After eight years’ experience as a decorated Naval Flight Officer – with more than 100 combat missions, 2,000 hours of flight time, and 325 aircraft carrier landings – Craig sought challenges in business aviation, where he spent more than 7 years in sales with both Gulfstream Aircraft and Bombardier Business Aircraft. Craig is also a sought-after industry speaker who has presented at Corporate Jet Investor, International Aviation Women’s Association, and SOCAL Aviation Association.
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