Scott Stratten, Creator and President of UNMarketing Inc, explains what marketing is at it's core, and how you're never NOT doing it.

Hear Scott's full interview in Episode 140 of The Action Catalyst.

Adam Outland, Action Catalyst host and President of Southwestern Consulting, and David Stuart, President and Founder of Southwestern Insurance Group, break down how they've each re-examined the structure of their long-standing businesses, including a few key decisions on what NOT to do, taking a hard look at where true revenue comes from, reframing and calculating risk, following the data, the push-pull relationship with tradition, improving the client experience, bringing technology into the mix, and the superpower of curiosity.

Mentioned in this episode:

This episode is brought to you by Southwestern Coaching.

Southwestern Coaching

This episode is brought to you by Southwestern Insurance Group.

Southwestern Insurance Group

Vice President of Information Technology for the Southwestern Family of Companies, Ed Solima, and Training and Development Manager for Southwestern Consulting, Chad Rothermich, examine recent changes in AI, and explain how you can even use AI to learn more about...AI!

Hear Ed and Chad's full discussion in their very special episode of The Action Catalyst.