The $70,000 Patient Most Clinics Miss

Some patients are worth $250… others are worth $70,000. Most clinics can’t tell the difference.

Today I will break down one of the biggest missed opportunities in your healthcare business and that is identifying your highest-value patients early.

Some patients come in for a few visits and disappear. Others stay for years, refer friends and family, and generate tens of thousands in revenue.

Now the question is can you spot them before it’s obvious?

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Spotting High Value Patients

[01:13] – Three ways clinics earn

[02:21] – Defining the 70k patient

[03:21] – Psychology Meets Economics

[04:10] – Frequent flyers question

[05:09] – Rewards And Loyalty

[06:49] – Who Stays For Years

[09:57] – Three patient avatars

[10:40] – Identity Builders And Referrers

[14:38] – Avatar Two Connector

[16:30] – The question asker avatar

[17:34] – Answering Builds Trust

[18:22] – Never Fake An Answer

[18:54] – Same Day Red Carpet Experience

[19:47] – Framing The Handoff to Your Team

[21:27] – Exclusive Access Metaphors

[23:07] – Speakeasy Experience

[24:37] – Don’t Judge By Appearances

[26:20] – High value client examples

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

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