The 5 Phases of Niche Hopping | Ep 621

You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:08) - Personal story of lack of focus and its consequences

(2:55) - The 5 Phases of Niche Hopping

(8:31) - Encouragement to stick with one niche and become better

(10:24) - Importance of testing and improving processes

(11:36) - Avoid being spread too thin; don't mix strategies

(14:07) - Choose one niche and stick with it, don't bail.

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(This episode is a re-run. Original airdate was July 17, 2020)

Mentioned in this episode:

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Ego = No-Go

My ego will not get in my business's way of growth and success!
Thanks for the reality check, Coach.
I can be proud as all get out without the toxic ego!
Thanks