This week I’m joined by strategist Natalie Potts to tackle the problem behind most slow sales: unclear messaging. We break down some of Natalie’s simple framework; get congruent about who you are, get specific about your ideal client, build an offer that actually solves their problem, then market and sell to that person.

We talk about why “industry standards” rarely apply, why behaviour beats vanity metrics and how in-person connection still outperforms posting for the sake of it. If you’ve ever felt like people don’t quite “get” what you do, this conversation will help you cut through the noise, find your focus and communicate with confidence.
Connect with Natalie: Instagram @nataliepottsstrategist and tickets for her London Live event on 27 November at nataliepotts.co.uk/londonlive
More from me: https://linktr.ee/abcsuk

This week I’m joined by Zoë Dew, data strategist and founder of Zoë Dew Consulting, who helps high-earning, multi-offer business owners finally get clarity from their numbers, without getting lost in spreadsheets.

We talk about why data can feel intimidating, the problem with “industry standard” metrics and how to actually use your own numbers to make better business decisions.

Zoë shares a refreshingly simple approach to tracking what matters, why you might be focusing on the wrong metrics and how small daily behaviours can have a bigger impact on sales than any conversion rate ever will.

If you’ve ever felt overwhelmed by analytics or avoided your data dashboard completely, this episode will help you see your numbers in a whole new light.

🎧 Listen now and connect with Zoë via zoedew.com or on Instagram at @zoerdew

For more episodes, visit https://linktr.ee/abcsuk

Business burnout doesn’t always look like falling apart, sometimes it looks like showing up, ticking all the boxes and still feeling completely drained.

In this episode of The 3Bz Podcast, I’m talking about what burnout really looks like for business owners, why it creeps up even when things are going well and how to pull yourself out of it before it takes over.

If you’ve been feeling tired, resentful or disconnected from the business you built this is your sign to slow down, reset and rebuild without guilt.

🎧 Listen now and head to https://linktr.ee/abcsuk for support, resources or to book a discovery call to get your business (and your energy) back on track.