• The 2020’s Enterprise with Sam Holcman

  • By: Sam Holcman
  • Podcast

The 2020’s Enterprise with Sam Holcman By cover art

The 2020’s Enterprise with Sam Holcman

By: Sam Holcman
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  • Summary

  • The 2020’s Enterprise is about sorting through the internet-driven advice madness that exists in business today. The great thing about the internet is that anyone can write anything about anything. The problem with the internet is that anyone can write anything about anything! Published practices are quite different than “best practices.” This program will provide practice-based insights in business transformation, organizational transformation and technology transformation, based on real world practices. Business executives, managers, practitioners, and staff are bombarded daily with utopian solutions that more often than not deliver significantly less than promised. This show is “no jargon,” just human communication. Be treated like a “customer” not a “user.” Our philosophy is to provide you with insights that can provide true value to organizations and individuals that face today’s and tomorrow’s competitive pressures, and provide a usable takeaway from each program.
    Sam Holcman
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Episodes
  • Architecting to Create Business Agility to Compete in the Post Pandemic World

    Architecting to Create Business Agility to Compete in the Post Pandemic World
    May 27 2020
    The Coronavirus COVID19 pandemic is the latest in a long list of disruptors to established business models. Whether it is competitors, technology, natural disasters, foreign or domestic threats, a disruption, or the next occurrence of an unknown, businesses are recognizing that change is the new normal. This emerging reality does not begin with a new technology. Technology may enable what we refer to as a series of business and mission aligned initiatives to move the organization to its next state – a deliberate movement away from the language of a “desired state”. Enterprise will be looking at what businesses they are in now, and what will be the state of that business and the “next”. What will keep us in the game, and how can we differentiate ourselves to more effectively compete? What are the business aligned capabilities we have today, and what are the business capabilities we need in this next iteration and beyond? The new model is stabilize, then prepare to move – the new normal!
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    54 mins
  • Applying Logic to Consumer Behavior in Times of Crisis

    Applying Logic to Consumer Behavior in Times of Crisis
    May 20 2020
    My guest on today’s episode of The 2020’s Enterprise with Sam Holcman is Ken Metviner. Ken has a very interesting and fresh perspective on the what the future holds as we move out of the most current crisis we are in. Yes, as I state, this will unfortunately, not be the last crisis, and perhaps we should look at consumer behavior with a bit more logic than just believe it is a “random walk”. Ken will outline a perspective that we suggest is quite unique and logical. He suggests that one half the economy can be characterized as stable and one half the economy characterized as variable – each requiring move-ahead approaches in their own way. Perhaps applying a method to the madness will get us on the path to both short- and long-term health! Stay tuned to this very special episode!
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    53 mins
  • Data Driven Marketing – the Key to Digital Transformation

    Data Driven Marketing – the Key to Digital Transformation
    May 13 2020
    Technology has changed the way companies deliver their marketing message but has not changed basic marketing principles. Customer data is the most valuable asset a company has. Customers use reviews as a way of deciding which company to do business with. Consumers expect an instant and friction-less experience with the companies they do business with. Data and customer information allow companies to hyper-target their marketing message. Of course, underlying all of this is privacy - a concern that needs to be addressed. In this episode of The 2020’s Enterprise, we are privileged to have as our guest Clark Keller – the CEO of Data Drive Marketing, a company that has been in this field since 1994. We will get unique insights into marketing in the digital age, from one of the original thinkers in this field. The name of his Company is as relevant today, as it was in the 90’s! Tune in, and gets some insight into this extremely relevant requirement in the digital age.
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    57 mins
Management Economics
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