The $1.9 Trillion Opportunity in Circular Retail

If the circular economy is ever going to become just “the economy,” it will need infrastructure. In this episode, Josh talks with Rich Amsinger, co-founder of ManyCo, about building it. The conversation traces the company’s evolution from Borobabi, which began with Rich and Carolyn Butler trying to keep their daughter’s outgrown clothes in use, to Manymoons, what the company calls America’s first circular retailer, and now ManyCo, the AI-, logistics-, and demand-powered engine behind it all. Rich explains why returns, overstock, and excess inventory aren’t a side issue in retail, but a massive opportunity hiding in plain sight. He also makes the case that circularity requires more than software. It requires actually selling the stuff—while protecting the brand, recovering more value, and keeping better products in use longer.

Show Notes

Guest: Rich Amsinger, Co-Founder

Company: Manymoons

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