The 1 Number That Changes Everything

Focus on the Right Number and You Will Watch Your Business Success! What if I told you there’s a better way to succeed than chasing goals you never hit? This week on A New Direction, I’m sitting down with Wall Street Journal and USA Today Best-Selling Author Lee Benson, and we’re diving into his powerful book Your Most Important Number. Lee’s going to show us why traditional goal setting often falls flat—and how focusing on one transformational number can simplify your strategy, elevate your performance, and change the way you lead and live. If you’ve ever felt stuck or overloaded, this conversation will bring the clarity and direction you’ve been searching for. Lee’s developed the MIND Methodology—Most Important Number + Drivers—a framework that’s helping organizations around the world cut the clutter and dial in on what really matters. We’ll dig into how you can find your most important number, align your people around it, and track progress in a way that builds confidence and momentum. It’s practical. It’s proven. And you’ll be able to use it the second the show ends. But you know me—I’m always about the human side. And that’s what makes Lee’s approach so powerful. This isn’t just about data or performance metrics. It’s about people, purpose, unity, and ownership. When you focus on the right number, you create a culture where everyone knows what winning looks like—and how to move the needle together. That’s when progress becomes a habit instead of a hope. This episode will show you The 1 Number That Changes Everything. Because once you know your most important number, you stop chasing random goals… and start achieving what truly matters. Lee Benson's book, "Your Most Important Number" is a brilliantly, logical, practical guide to helping any business of any size and any leader no matter the level achieve more as entire company and individually. So often we read or hear people talk about goal setting. "We have to set goals!" They will shout. And experts from all different parts of the business world will say "set goals" if you want to achieve more success. Well, that sounds good in theory, but the fact is this, no matter how SMART you make them it's not working! Your company is not getting all that much better if it all because you do them, and here is the fact: Setting goals are not motivating anyone! There has got to be another way! And there is! Lee Benson's MIND (Most Important Number and Drivers). Wow! Talk about eye opening. When leadership comes to the conclusion of what their MIN (Most Important Number) is, and then each area of the business determine what their MIN is that is connected to the overall MIN, and then each person knows what they need to deliver in terms of behavior to add value to the MIN. Bam! It's a huge win! The book is complete with an appendix that will start walking you through the how to...get the book...read it, absorb it, put it into practice, it has worked for so many businesses which he gives examples of it will work for your business too. By the way, he even offers freebies to get yourself started. Just go to www.etw.com/tools it's all right there. And get your copy of Your Most Important Number by clicking here! Please reach out and thank the financial sponsors of A New Direction: Enhance Your Audiobook Experience with Zoundy! If you’re an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don’t settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! And… Linda Craft Team, REALTORS, for more than 40 years they have been known as the “Legends of Customer Service”. They don't say it...their clients do. Why? It's a culture that developed for more than 40 years that focuses on the client experience first. It's not about selling or buying a home, Linda recognized that it was a place where dreams were realized and memories would be made...and that makes more than a transaction, and that is why Linda created a client first culture where before, during and after your experience you have a partner that will help you for the rest of your life. They have helped people from all over the world find the right professional to sell or buy their home. And if you are located in the greater Raleigh Research Triangle Park (RTP) area stop in and get a FREE bottle of water and learn ...