Join Clint McPherson and special guest Lisa Wise as she talks about the culture of work that onboards everyone to thrive. Lisa discusses how not to be the build-the-plane-while-flying-it type of person, another way to win at brand visibility aside from Facebook ads, and why she believes it's essential to put the server first as the CEO of Flock DC. As a born entrepreneur, Lisa proves that an evergreen business is possible even outside the traditional paradigms of capitalism.

In this episode you will learn:

• Lisa Wise – on detracting from the shiny objects
• The Non-Traditional Measure of Success
• Philanthropy over marketing
• How to identify evergreen businesses
• How to attract and retain great talents
• and so much more!

About Lisa Wise:

Lisa Wise is an entrepreneur, change maker, thought leader, writer, and philanthropist. Growing up throughout rural Idaho, Lisa was surrounded by love but short on resources and stability. She sought security by building businesses from a young age, starting with her first of many enterprises, The Sherlock Holmes Detective Agency.

Offices were open for business in her parents' backyard tool shed, but clients and their mysteries never materialized. But, like most passionate entrepreneurs, she moved on to the next endeavor, whether that be hustling as a dog-walker, snow shoveler, painted rock saleswoman, or pet sitter.

Today, Lisa is the Founder + CEO of Flock DC, a family of real estate management companies that oversee two billion dollars in property in Washington, DC property. Flock is a purpose-driven, values-based company that offers a new model for business in a world that will increasingly depend on companies to contribute to stronger and more sustainable communities.

You can find Lisa Wise on...

Website: https://flock-dc.com/

LinkedIn: https://www.linkedin.com/in/lisawise/

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/

Facebook: https://www.facebook.com/thatentrepreneurlife

Instagram: https://www.instagram.com/thatentrepreneurlifeusa/

Twitter: https://twitter.com/ThatEntreprene1

YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Andrew Lees and guest Shane Whelan as he talks about the area of business that clients most commonly fail in. Shane shares how one can create anticipation and excitement for concepts from scratch, how he built his company organically, and what giving value should feel like to your clients and customers. Because life can quickly bog down so many people on the day-to-day, for Shane, an entrepreneur’s ability to create that “different” experience is what turns spectators into potential clients.

In this episode you will learn:

• You are the captain of your own ship when it comes to entrepreneurship
• The challenges of creating excitement from scratch
• Organic or paid ads?
• Shane Whelan – on referrals and squeezing more money out of every transaction
• The right value feels like a good song
• and so much more!

About Shane Whelan:

Shane is a serial entrepreneur and the host of Carrying the FirePodcast. In his podcast and business, he focuses on and targets solutions that help entrepreneurs solve problems, especially in marketing-related subjects and issues.

You can find Shane Whelan on...

Instagram: https://www.instagram.com/shanewhelan44/

Podcast: https://podcasts.apple.com/us/podcast/carrying-the-fire-podcast/id1490272579

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/

Facebook: https://www.facebook.com/thatentrepreneurlife

Instagram: https://www.instagram.com/thatentrepreneurlifeusa/

Twitter: https://twitter.com/ThatEntreprene1

YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg

Join Clint McPherson and guest Kyle Roof as they talk about how SEO and Google work with each other. Kyle explains where people go wrong when ranking on Google, the basics of how to use keywords that you should stick to, and the momentous story behind what made Kyle learn SEO. After giving a little peek at how PageOptimizer Pro works, Kyle shares how their SEO tool helps the little guys take on—and win—against bigger enterprises.

In this episode you will learn:

• Kyle Roof – on having to learn SEO in a day
• Google doesn’t know how to judge the value
• The Entrepreneurial A.D.D.
• How PageOptimizer Pro works on your sites
• Your content can either bring you up or pull you down
• and so much more!

About Kyle Roof:

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques. Kyle is also the co-host of SEO Fight Club, a weekly YouTube show that covers a multitude of SEO topics.

Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders; he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

You can find Kyle Roof on...

Website: https://pageoptimizer.pro/

Website 2: https://kyleroof.com/

LinkedIn: https://www.linkedin.com/in/kyle-roof-411166a4/

Facebook: https://www.facebook.com/kyleroofseo

Twitter: https://twitter.com/kylebot1997

YouTube: https://www.youtube.com/channel/UCUqb8omUshWynZDFl8cZO7A

You can find That Entrepreneur Life on...

Website: https://thatentrepreneurlife.com/

Facebook: https://www.facebook.com/thatentrepreneurlife

Instagram: https://www.instagram.com/thatentrepreneurlifeusa/

Twitter: https://twitter.com/ThatEntreprene1

YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtg