Teo Husemann: Preview

Teo Husemann, the head of Reebok in Mexico joins us to share his experience working on team development and strategic thinking with brands such as Pepsi, Nokia, Adidas, and others. He explains how Reebok’s marketing is similar to the US but has different channels, e-commerce, and seasonal weather. Teo talks about the differences between the brand promises of Adidas, ASICS, and Reebok, and explains the challenges of managing global brands in Mexico and how to customize the strategy and listen to local executives. {You can hear the full episode on Friday, July 28th}