This week, we’re coming to you live from PFW with Rachelle Cunningham, a fashion illustrator and painter whose work has moved from a hospital room to the front rows of couture, and now into fashion you can actually wear. Rachelle has worked with CHANEL, Vogue, Vivienne Westwood, Nina Ricci, and more, but the most interesting part of her story is how it happened: through sharing consistently online, building an unmistakable aesthetic, and treating every moment as a potential bridge rather than a closed door.

This week, Ashley is in Paris with Romina Introini (Romilux), one of the street style and fashion photographers shaping how Fashion Month is seen in real time. You have likely seen her work on official fashion week accounts, brand channels, and creator feeds. What you may not know is the path that built it: documenting life in Uruguay, a retail job at Zara, and a decision to keep showing up to fashion week long before there were clients attached.

• For Episode 5, our host Ashley McDonnell sits down with Romina Introini (Romilux), a street style and fashion photographer documenting Fashion Month in real time across NY, Paris, Milan, and London.

• Romina didn’t break in through a traditional route. She built a portfolio in public, then let the work create its own gravity.

• Street style is not just taste. It’s positioning, speed, editing, and distribution, and she approaches it like a discipline.

• The “breakthrough” role with London Fashion Week arrived at the last minute, but it was earned through seasons of self-funded consistency.

• Scaling output required structure, not hustle. She built a small team to support video, editing, and behind the scenes storytelling.

• Her clearest advice is the most practical: start with what’s around you and build proof of work before opportunity arrives.

Welcome back. Last week, Ashley McDonnell sat down Gordon Renouf, co founder of Good On You, to unpack what sustainability can actually be measured, what brands disclose versus what they claim, and why overconsumption keeps accelerating. If you missed it, listen here.

For Episode 4, our host Ashley McDonnell sits down with Tracey Warren, CEO and founding partner of F5 Collective, a funding ecosystem accelerating women owned businesses.

• Consumer brands are told to raise venture capital as the default, yet the funding system is not built for how most women build businesses.

• The loudest funding pathway is not always the right one, and venture capital has not meaningfully evolved in decades.

• F5 Collective is designed as an ecosystem, not a single product, combining commerce, community, expert support, and funding pathways in one place.

• The hardest constraint in consumer is not demand, it is cashflow timing, especially around purchase orders, stock, and delayed retailer payments.

• F5 Collective reframes shopping as a form of funding, because revenue is often the best early stage capital and your wallet drives what scales.

• Modern traction signals like waitlists, sell out drops, and creator led momentum are real, but legacy underwriting struggles to read them.

• A new ownership pathway is emerging, buying existing businesses and modernising them, and F5 Collective has this on the roadmap as a future funding product.

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