Taming the AI Beast: Keeping Employer Branding Human with Amit Parmar

Episode Notes

How do you preserve humanity in employer branding while harnessing the power of AI?

On this episode of TXL, Amit Parmar, CEO of Cliquify, shares how forward-thinking organizations are striking a balance by using AI to spark creativity, drive consistency, and scale storytelling, all while keeping human connection front and center.

From taming the “AI beast” to crafting regionally personalized, value-aligned content at scale, Amit offers insights that are both practical and philosophical. We explore real-world examples of companies reshaping their outreach and employer brand—from retention-focused messaging to content themes that drive applicant conversion. Whether you're experimenting with AI or building a business case for it, this is a must-watch conversation for talent leaders ready to do more with less—without losing their voice. Get notified for all upcoming TXL episodes here: https://www.phenom.com/talent-experience-live