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Lights! Microphone! Podcast -- Episode 6

How do you wrap up a massive, semester-long creative project? Join Instructor Diana, alongside student hosts Shana and Alex, for the MDM class's final reflection and listening party. This episode is a behind-the-scenes look at the creative journey, covering everything the students learned about audience, structure, and distribution while launching their first podcasts.

The conversation explores powerful themes of accountability and class citizenship, celebrating the collective energy and responsibility the students brought to the course. It highlights the real-world utility of their projects, noting the successful strategies and cross-promotion opportunities between different student shows like Big Bets and The Client Said What. If you've ever managed a collaborative project from concept to completion, this episode offers a motivating and honest look at the moment when all the creative, technical, and marketing pieces finally come together.

Created inside a podcasting special topics course (DG 8010: MDM Podcast Lab) within the Master of Digital Media program at The Creative School at Toronto Metropolitan University, this six-part series explores what it really takes to start and grow a podcast.

I'm all about interesting projects with interesting people!
Let's Connect on the web or via Instagram. :)

Send us Fan Mail

Lights! Microphone! Podcast -- Episode 5

What happens when your audience demands a language shift? Multilingual creator Winnie Liao joins host Alex to discuss the reality of launching a content project outside the default English market. Winnie shares the unexpected journey of her show, which started in Mandarin in Taiwan and quickly grew into a bilingual platform driven by listeners who wanted to learn English.

Winnie reveals the core lessons learned from her background in acting and comedy: success in podcasting requires authenticity, patience, and a willingness to be imperfect. She explains why being a "live wire" and simply being yourself on the mic is more effective than trying to adhere to a rigid structure. The conversation covers how she navigated the shift from corporate content creation to successful entrepreneurship, leveraging her show as a self-promotion tool that attracts new opportunities in Canada and beyond.

Created inside a podcasting special topics course (DG 8010: MDM Podcast Lab) within the Master of Digital Media program at The Creative School at Toronto Metropolitan University, this six-part series explores what it really takes to start and grow a podcast.

I'm all about interesting projects with interesting people!
Let's Connect on the web or via Instagram. :)

Send us Fan Mail

Lights! Microphone! Podcast -- Episode 4

Are you optimizing your podcast for the right platforms? Jordan Blair, Podcast Producer at Buzzsprout, breaks down the current reality of podcast growth. Jordan explains why you must stop treating platforms like TikTok or Instagram and start treating them like libraries. You will learn the single most important rule for discoverability: use keyword-rich show and episode titles for SEO, or risk not being found at all.

This episode is packed with practical tips, including how to use the Episode Consumption graph to pinpoint audience drop-off and fix consistency issues. Jordan confirms that listener support (donations and subscriptions) is the only monetization strategy that provides reliable, constant revenue, unlike volatile ad income. He also debunks the myth that asking for ratings and reviews helps your show grow. Learn the true mechanics of growth and how to avoid the "burnout" and "insecurity wall" that stops most podcasts before episode ten.

Created inside a podcasting special topics course (DG 8010: MDM Podcast Lab) within the Master of Digital Media program at The Creative School at Toronto Metropolitan University, this six-part series explores what it really takes to start and grow a podcast.

I'm all about interesting projects with interesting people!
Let's Connect on the web or via Instagram. :)