TML 9: Coinbase's Million Dollar 30-Second Campaign - Case Study

Here we are with another case study on a Super Bowl commercial. This time around was Coinbase's QR code bouncing between the screen. This marketing campaign revolved around finding your target audience and placing an ad that will draw their attention in and make them take action.

They knew who their target audience was - millennials and potentially Gen Z - they used messaging in their ad that they would understand and connect with and they placed their ad directly in front of them.

Consider these steps when you are working on your marketing campaign.

Coinbase Super Bowl Commercial

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