Successful Strategies for B2B Software Companies with Jodi Holzband

Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility.

Key Takeaways:

- B2B PR strategies for tech companies

- Working with high-growth companies

- Using awards to showcase growth

Episode Timeline:

1:10Jodi's Google problem

2:25Overview of Classic Bart PR's client focus and recent successes

4:05Jodi's approach to client selection

5:10All of Jodi's clients are high-growth companies

6:20How the INC 5000 companies are chosen

7:45Awards are great for AI search

10:30 When should startups start paying for PR?

12:30Finding a company's unique story

17:00Jodi's B2B software PR tactics

19:30 The importance of reusing content

22:30 Jodi's thought leadership philosophy

This episode’s guest:

• Jodi Holzband LinkedIn

• Classic Bart PR + Communications

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.