Subscriptions Done Right: From Churn to Retention
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Subscriptions Done Right: From Churn to Retention
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Acquisition gets all the attention. Retention pays the bills.
In this episode of Marketing Mindset, Jordan Narducci and Sebastian Williams unpack how DTC brands can move from chasing new customers to building loyalty that lasts.
We dive into:
🧩 Why most “rebuild reminder” emails actually remind customers to cancel
💡 How stacking discounts the right way can lift LTV fast
📦 Why quarterly subscriptions outperform monthly ones in both profit and satisfaction
💸 And why scaling discounts over time is completely backwards
If you’ve been feeling the pain of rising CACs and plateauing ROAS, this episode breaks down how to fix it, starting with the way you structure your subscription and retention strategy.
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