Structure and Soul Podcast Podcast Por Shanel Evans arte de portada

Structure and Soul Podcast

Structure and Soul Podcast

De: Shanel Evans
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Structure & Soul Podcast: Unearthing the Real Stories Behind Entrepreneurial Success The Structure & Soul Podcast is where we're not just celebrating the wins, but diving deep into the soulful, gritty journeys that fuel the fire of innovation and impact. Our guests? They're dynamic, multi-talented powerhouses who've mastered the art of balancing business with life. It's not always picture-perfect, but hey, it works! On this show, we're connecting the dots between the personal and the professional, exploring the entrepreneurial journey in all its raw, real glory. We're not just spotlighting business expertise, but also sharing the soul-stirring stories that paved the path to success. And the best part? Our guests get to shine in front of a larger community of entrepreneurs, gaining exposure and making connections that matter. So, let's keep it cute and casual. This isn't your typical corporate job interview. Wear what makes you feel good, bring your favorite drink, and get ready for a judgement-free zone where we can laugh, learn, and connect over the entrepreneurial hustle that unites us all. https://www.structureandsoulpodcast.comCopyright 2025 Shanel Evans Economía
Episodios
  • Ep. 3.2 | Reinvention, Grief & Building an AI Empire (w/ Apryl Beverly)

    Ep. 3.2 | Reinvention, Grief & Building an AI Empire (w/ Apryl Beverly)
    Feb 6 2026
    Reinvention doesnt start with clarity.It starts with discomfort.In this episode of Structure & Soul, I sit down with Apryl Beverly million-dollar word stylist turned AI software founder for one of the most honest conversations of the season.We talk about what happens after the big launch.What happens when your identity outgrows the thing that made you successful.And what it really costs emotionally, spiritually, and strategically to reinvent yourself in public.This isnt a conversation about trends.Its about grief, faith, leadership, and choosing alignment over familiarity.About the GuestApryl Beverly is a copywriting legend turned tech founder and the creator of AI PRO, a culturally intelligent sales and marketing AI platform built from her billion-dollar copywriting portfolio.After spending decades helping brands drive conversions through powerful storytelling, Apryl made the bold decision to pivot building her own AI software when she realized her voice and style were being replicated by other tools.Today, shes a self-funded Black woman tech founder, AI consultant, and educator committed to ensuring our communities arent left behind in the AI revolution.What We Covered in This ConversationIn this episode, we explore:The exact moment Apryl realized she needed to reinvent and why it scared herWhat it feels like to grieve a business, an identity, and a former version of yourselfWhy trying to straddle the old and the new nearly stalled her momentumHow faith, timing, and clarity played a role in shutting down WordStylisThe emotional cost of reinvention not just the financial oneWhat it means to build AI as an extension of your voice, not a replacementWhy niching AI to sales and marketing is a strategic (not limiting) decisionHow rest, boundaries, and family now fit into her building seasonTeaching AI literacy and ethics to youth and why it matters nowThe danger of discouraging AI adoption in communities that cant afford to fall behindMemorable Moments I launched the software and then I started grieving the business.I was the block. I couldnt decide which version of me I wanted to be.Reinvention isnt just about money its about having the clarity, resources, and business acumen to execute.Once I shut it down, I felt relief. I felt clarity. It was go time.AI shouldnt replace your voice it should extend it. Connect with AprylExplore Apryls work and AI platform: AI PRO: https://chatwithaipro.ai Instagram: @APRYL.ai Facebook: Apryl Beverly Listen, Share & SubscribeIf this conversation resonated with you:Subscribe to Structure & SoulShare this episode with someone navigating a pivotLeave a review so more leaders find conversations like thisAbout the Host: Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.Where to Find Us:Host Website: www.meetwithshanel.comApply to be a Guest: www.structureandsoulpodcast.comLinkedIn: Shanel Evans
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    31 m
  • 3.1 The Reinvention Economy: Why Black Women Are Leaving Work & Reshaping America

    3.1 The Reinvention Economy: Why Black Women Are Leaving Work & Reshaping America
    Dec 10 2025
    The Reinvention Economy: Why Black Women Are Leaving Work & Reshaping America

    Guest: Katica Roy Award-Winning Gender Economist, CEO of Pipeline Equity, NYT Front Page Researcher, MSNBC/CNN Contributor


    Season 3 kicks off with a seismic conversation. Shanel sits down with award-winning gender economist Katica Roy to unpack one of the most misunderstood economic shifts of our time: why 300,000 (and counting) Black women have left the workforce and why this is not an individual story, but a national economic alarm.


    Katica breaks down the data behind forced labor exits, entrepreneurship born from necessity, and how AI + corporate systems are reproducing inequity at scale. She also offers a blueprint for how women especially Black women can build their personal economy beyond the headlines.


    This episode is facts + fire + liberation. A must-listen for entrepreneurs, leaders, and anyone who cares about the future of work.


    In This Episode We Cover:

    • What a gender economist actually does and why it matters now more than ever

    • The economic impact of 300,000 Black women pushed out of the labor force

    • Why entrepreneurship for Black women is often not luxury but survival

    • The rise of the reinvention era and what 2025 signals economically

    • How inequity shows up in performance reviews, promotions, AI skilling, and procurement

    • Why economic opportunity is not charity its a growth strategy

    • The trillion-dollar impact of achieving gender equity

    • How women can build their personal economy during economic instability

    • The power of collective visibility and storytelling


    KEY STATS MENTIONED (You'll LOVE these)

    • 300,000 Black women were pushed out of the labor force (Roys research)

    • Those exits cost the U.S. $37 billion in lost GDP

    • During the same period:

      • Black women lost 319,000 jobs

      • White men gained 365,000 jobs

    • Black women head 52% of households with children under 18

    • AI threatens to automate 25% of the roles Black women hold

    • Black women make up 6% of the labor force but only 0.4% of Fortune 500 CEOs

    • Gender equity could add $3.1 trillion to the U.S. economy

    • Using AI, companies could reach workforce equity in 10 years, not 135


    RESOURCES MENTIONED

    • Shanel Evans on LinkedIn: linkedin.com/in/shanelevans/
    • Shanel in Essence

    • Katica Roy on LinkedIn: linkedin.com/in/katicaroy

    • Katicas articles (New York Times, MS NOW, Fortune)


    If you were nodding your head, sharing this episode with your group chat, or texting YOU NEED TO HEAR THIS, go ahead and rate, review, and subscribe so Season 3 reaches the women who need this data the most.
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    36 m
  • The Summer Series: Booked, Visible & Unbothered Pt. 3

    The Summer Series: Booked, Visible & Unbothered Pt. 3
    Jun 23 2025
    The Savvy Shift Summer Series: How to Be Booked, Visible & Unbothered This Summer

    Feeling invisible on your timeline, exhausted by content, or unsure how to stay top of mind while you take a break this summer?


    You dont need more content you need a Savvy Shift.


    This 3-part series is designed for founders, coaches, and service pros who are ready to attract premium clients without burning out, hustling harder, or ghosting their own business.


    Inside this series, well help you reset your message, reclaim your energy, and build a visibility plan that works while you have fun this summer.


    EPISODE 1: You Dont Need More Content You Want a Message That Moves

    Most women arent inconsistent theyre hiding in plain sight. Youve grown, but your message hasnt. This episode breaks down why brilliant women are ghosting their timelines, and how to shift from idea overload to demand-building clarity.


    Youll Discover:

    • Why your timeline feels off even when you're showing up

    • The difference between content and messaging

    • The Savvy Shift Messaging Filter to help you post with confidence

    • 1 easy prompt to realign your summer content this week


    EPISODE 2: The Energy Audit Why Your Content Feels So Exhausting

    Youre not burned out because youre not working hard youre burned out because youre working on the wrong visibility model. In this episode, we break down how to audit your content strategy and reclaim your energy (and your ROI).


    Youll Discover:

    • The difference between performing vs. positioning

    • Why quiet confidence > constant content

    • 3 signs your strategy is draining your ROI

    • A quick energy audit to take immediate action


    EPISODE 3: How to Stay Top of Mind While Youre Off the Grid

    You dont need to post daily to stay visible you do need a strategy. This episode is all about building a ripple-effect content plan that carries your authority, even while youre on vacation mode.


    Youll Discover:

    • The Visibility Ripple Effect and how to activate it

    • What premium clients, partners & decision-makers are actually watching for

    • How to repurpose authority content and give it a summer vibe

    • How to align your visibility with the SAVVY Framework


    Resources: The Socially Savvy Playbook and Prompt Bundlewww.powerpromptcards.com

    About the Host: Shanel Evans is a business strategist and marketing consultant, working with founder-led organizations to attract premium clients and contracts through social media strategies that creates connections and conversions. Known for her "pink pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.


    Where to Find Us:

    • Host Website: www.shanelevans.com

    • Apply to be a Guest: www.structureandsoulpodcast.com

    • LinkedIn: Shanel Evans

    Subscribe & Leave a Review:

    Dont miss an episode! Subscribe to Structure and Soul on The Alive Podcast Network and everywhere podcasts are streamed.
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    23 m
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Shanel is an awesome interviewer because these are just real laid back conversations. That's what makes these fun and interesting. I love hearing the wide range of entrepreneurial experiences and while some resonate with me more than others, I love hearing the journeys. I'm not a small talk person, so I also love that Shanel gets to the meat right away and the convos get deep without being too long and fluffy. Definitely following!

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