With a new single out from her forthcoming album, a book partly about her own life just optioned for a docuseries and a new baby daughter to parent, Paris Hilton is plenty busy. But she's also nearly three years into launching her own company, 11:11 Media, along with co-founder Bruce Gersh, who serves as president and COO. They stopped by Variety's Entertainment Marketing Summit last week to talk about juggling it all.

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As cryptocurrency markets rebound and slowly but surely become more mainstream, two experts discuss the potential for blockchain tech to be embraced by entertainment dealmakers as an antidote to the age-old problems of Hollywood accounting. Tarun Chitra, founder and CEO of research and advisory firm Gauntlet and co-host of “The Chopping Block” podcast, and Duke University professor Lee Reiners bring vastly different perspectives to this question.

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As its success with the "Scream" franchise can attest, Project X Entertainment knows its way around the horror genre. But now the indie production outfit is back in theaters with untested IP in the form of "Abigail." Nevertheless, Project X principal William Sherak is confident lightning will strike twice.

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