Episodios

  • Thinking About Affiliate Emails During Cyber Week
    Nov 15 2025

    Our inboxes are about to be inundated with sales emails and affiliate-link riddled round-ups. Should I contribute to the noise?

    I'm thinking yes...but I want it to feel different.

    What do you think? Let me know at https://streamlinedfeedback.com

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    3 m
  • The 4 Core Components of Every Automation
    Nov 10 2025

    Remember diagramming sentences back in school? I always thought it was pointless, but the real goal wasn't the diagram itself—it was understanding the structure of a good sentence.

    The same exact logic applies to building automations. It's tempting to just jump into a tool like Zapier or Make and start connecting things, but that's like throwing a bunch of random words on a page and hoping it makes sense. If you want to build automations that actually save you time (and don't break), you need to understand the structure first.

    I'm breaking down the four essential components every automation has—the two that are required, and the two "optional" ones that make your workflows truly powerful and intelligent. We'll walk through the difference between a Trigger and an Action, how to use Conditions to make your automations smarter (like "only do this if X is true"), and when to use specific Timing to batch your work.

    Are you unsure what you should even automate first? I built a brand new quiz to help you pinpoint your biggest bottleneck. Answer four simple questions, and I'll send you personalized automation recommendations to solve your most crucial problem.

    Take the quiz now at: streamlined.fm/quiz – https://www.google.com/search?q=https://streamlined.fm/quiz&authuser=1

    Show Notes

    • Watch the Video – https://www.youtube.com/watch?v=i41JKLS9Uf4 for visuals
    • Submit Feedback: streamlinedfeedback.com – https://www.google.com/search?q=https://streamlinedfeedback.com&authuser=1

    Read to build your perfect site? Check out StellarSites.

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    19 m
  • The #1 Mistake Solopreneurs Make With Newsletters
    Nov 3 2025

    Ever wonder if your newsletter should be the product…or just promote the product?


    I’ve been treating mine more like a magazine than a sales tool — and it’s cost me. So I sat down with Dylan Bridger, who helps course creators and coaches turn their newsletters into profit machines.


    We talk about:

    • The difference between a “magazine” newsletter and a “sales team” newsletter
    • How to actually warm up your audience so they buy when you make an offer


    But we also get into the impact becoming a new dad had on Dylan’s workflows, and a short-lived side project that taught him big lessons fast.


    This conversation helped me clear up a ton of issues with my own newsletter, and I think it’ll do the same for you.


    Seeking clarity in your business systems? Take the Business Overwhelm Diagnostic.

    Dylan Bridger is an email marketing expert who helps coaches and course creators increase their conversions while building stronger relationships with their lists. A full-time marketing consultant since 2021, more than 7,000 entrepreneurs follow his insights across newsletter and social media. When he's not working, you can find Dylan writing songs, goofing around with his daughter, or enjoying a nice cup of coffee.


    Links

    • Dylan Bridger
    • Dylan on LinkedIn
    • Dylan on Twitter/X
    • Dead-Eyed Portraits: The Real Risk of AI Headshots
    • Nathan Barry
    • Kit (formerly ConvertKit)
    • Ken McCarthy – Jazz on the Tube
    • Beehiiv

    What do you think? Send your feedback to streamlinedfeedback.com



    Read to build your perfect site? Check out StellarSites.

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    46 m
  • Growth by Subtraction: How to Make Time for What Matters Most
    Oct 27 2025

    When I was a kid, I said things like, “I won’t forget,” or “When I’m a dad, I won’t get mad.” Or…”I’m bored.”


    But as you get older, and life puts you in various, unforeseen situations, it’s easy to get blindsided and react in a way you hoped you wouldn’t.


    I think about this a lot when I consider what’s changed between turn 20 and turn 40. And there’s a common theme that has cropped up: pruning.

    Letting go of what doesn’t work. Of where you used to spend your energy. About making more space in your life for the things that matter.


    And I thought that there was no better person to bring on to talk about this than my friend, fellow freelancer, and fellow father, Austin L. Church. He’s a deep thinker, committed family man, and wants to help people.

    Looking to prune what’s stealing your energy? Take the Business Overwhelm Diagnostic.


    Top Takeaways

    • Fluff vs. value in business books — many books stretch one idea into 300 pages, but the best insights are usually old, durable ideas worth revisiting.
    • Growth by subtraction — focus and pruning beat doing “all the things.” Fractured attention leads to mediocre results.
    • Attention as water — what you focus on grows. Stop “watering” indignation and instead nurture gratitude, creativity, and presence.
    • Values over virality — not all success is worth emulating. If someone’s optimizing for attention or wealth at all costs, that doesn’t mean you should.
    • Parenting parallels — kids remember how you respond more than what you say. Choosing patience, presence, and love shapes both them and you.
    • “These are the good old days” — a simple mindset shift that makes it easier to stay present with family and avoid regrets later.

    Links

    • Austin’s post on pruning
    • Austin L. Church — Freelance Cake
    • Austin’s Book: Free Money
    • Buy Back Your Time — Dan Martell
    • Good Strategy Bad Strategy — Richard Rumelt
    • Essentialism — Greg McKeown
    • Dieter Rams — Principles Of Good Design

    What do you think? Send your feedback to streamlinedfeedback.com


    Read to build your perfect site? Check out StellarSites.

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    48 m
  • How I Built Episode 500
    Oct 24 2025

    Episode 500 of the show came out on Monday. Here’s I I put it together using Google NotebookLM

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    9 m
  • After 500 Episodes, Here’s the Real Secret to Success
    Oct 20 2025

    Nine years. 500 episodes. And one big question I've asked since the beginning. Do you have any trade secrets for us?

    When I started this show (back when it was How I Built It), I was a newly married web developer with a side hustle and a curiosity for how others built their businesses. Ten years and three kids later, I’ve realized the mission has always been the same — helping solopreneurs build a business that supports their life, not consumes it.

    In this special milestone episode, I’m sharing the story behind the show’s evolution, the real “trade secret” I’ve learned from hundreds of conversations, and how the GAPS Framework — Gear, Automation, Playbooks, and Support — is guiding my next experiment.

    Want my systems delivered directly to your inbox for free? Join my mailing list at https://casabona.org/streamlined

    Show Notes

    • Ecamm Live
    • Stream Deck
    • Tella
    • Gling.ai
    • Riverside
    • Everything on my Desk
    • Zapier
    • Castmagic
    • YouTube
    • LinkedIn
    • Growth in Reverse Pro

    💬 Send me your thoughts: streamlinedfeedback.com


    Read to build your perfect site? Check out StellarSites.

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    27 m
  • Big milestone episode coming Monday!
    Oct 16 2025

    Am I overthinking how to approach episode 500? Plus, I got an android phone.

    Send feedback to https://streamlined feedback.com

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    6 m
  • The Productivity Tools Draft
    Oct 13 2025

    We turned productivity into a fantasy draft! 🏆

    Four small business owners battle it out, picking the apps and tools we cannot live without — with some surprise steals, hot takes, and even a bonus round for our favorite analog gear.


    Looking for new ways to save time, systemize your business, and actually enjoy the tools you use? This draft is packed with ideas you’ll want to steal.

    Draft Order:

    1. Mike Schmitz
    2. Layla Pomper
    3. Cat Mulvihill
    4. Joe Casabona

    Wondering how you can manage your time to find the perfect balance? Take the Business Overwhelm Diagnostic.


    Show Notes

    • Mike Schmitz | Episode 422
    • Layla Pomper | Episode 495
    • Cat Mulvihill | Episode 305
    • Obsidian
    • Circle
    • Kit (ConvertKit)
    • ClickUp
    • Raycast
    • Canva
    • Missive
    • Zapier
    • SmartSuite
    • Kajabi
    • Notion
    • Sunsama
    • Zoom
    • Apple Text Replacement
    • SavvyCal
    • Stream Deck
    • SaneBox
    • Ecamm Live
    • Todoist
    • Google Drive
    • Personal Retreat Planner (Mike’s custom tool)
    • Rocketbook
    • Field Notes
    • Opus Clip
    • Tella
    • Gather
    • Vimeo

    What do you think? Send your feedback to streamlinedfeedback.com


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    52 m