Access special perks on Patreon: https://www.patreon.com/user?u=108229517

Liv Ferdi is the Co-Founder of TRIP, the UK’s number 1, best selling CBD drinks brand stocked in 25,000 stores around the UK including the likes of Selfridges, Ocado, Boots, Planet Organic, Harrods… Also in chains like The Ivy, Brewdog, Leon, Benugo, AND is the exclusive CBD supplier to Soho House!

TRIP holds 88% UK market share, has raised £10M in external investment and hired a team of 50 staff! Tune in to hear about:

💛 The benefit of coming in from the outside - from Liv's career in corporate legal to FMCG founder and the advantage of fresh perspectives 💛 How to win in becoming *category-defining* - even when you’re not the first 💛 How TRIP overcame performance marketing challenges as a CBD brand 💛 Building a 'cool' brand that respects the customer 💛 Cultivating an authentic, mission-driven business 💛 PLUS Strategy & Tragedy exclusive new announcement!

Get 20% off your TRIP order with the S&T podcast code: TRIPCALM20 Shop online here: https://drink-trip.com/collections/all or in-store at various retailers

Want more?

Follow Steph:

🤍 Instagram: https://www.instagram.com/stephmelodia/

🤍 LinkedIn: https://www.linkedin.com/in/stephaniemelodia/

🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/videos

🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517

🎧 Don't forget to subscribe, rate, review, and share with a friend!

Access special perks on Patreon: https://www.patreon.com/user?u=108229517

Emily is the Founder of Untangle, the go-to app for all of life's hard events. From sorting the mess of paperwork after a bereavement, to finding a community of other grief-stricken individuals, Untangle is there to help everyone get through the tough times. Featured in the Evening Standard and boasting <500k followers, Untangle is going from strength to strength as they now embark their new crowdfunding campaign.

But of course, it wasn't always that successful... In this episode, Steph and Emily discuss:

👼 Building a business around lived experience vs the market opportunity 👼 The validation process and data-driven tests along the way 👼 Emily's accelerator experience and reason for choosing Zinc 👼 Decision-making around tech stack for new startup (hint: Emily went with OTS) 👼 Finding PMF (product-market fit)

Untangle is crowdfunding! Get in on the action here: https://untanglegrief.com/coowners-club/

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Want more?

Follow Steph:

🤍 Instagram: https://www.instagram.com/stephmelodia/

🤍 LinkedIn: https://www.linkedin.com/in/stephaniemelodia/

🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/videos

🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517

🎧 Don't forget to subscribe, rate, review, and share with a friend!

En este episodio especial, Stephanie Melodia reflexiona en las varias conversaciones con empresarios de los últimos 20 episodios.

Escucha para descubrir las TOP lecciones del empresarialismo!

(¿Puedes adivinar cuales son?)

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'Estrategía y tragedía' es el podcast de Stephanie Melodia, orador y fundadora Top 20 en el Reino Unido, donde entrevista empresarios, inversores, y expertos relacionados al mundo de startups. El propósito fundamental de este show es compartir las mayores lecciones de los grandes errores que otros han cometido - otros que están en unos pasos mas adelante de ti - para que puedes aprender de ellos, y tener la mayor posibilidad de éxito con tu negocio.

También esperamos que puedes encontrar inspiración de estas anécdotas, y terminar los episodios sintiendo que tu vision es completamente posible realizar.

Quieres más? Sigue Steph en las redes:

🤍 Instagram: https://www.instagram.com/stephmelodia/

🤍 LinkedIn: https://www.linkedin.com/in/stephaniemelodia/

🎬 Ve el episodio en YouTube: https://www.youtube.com/@stephmelodia/videos

🙏🏼 Apoya el podcast con Patreon: https://www.patreon.com/user?u=108229517

🎧 No olvides en subscribir y compartir con tu amigo empresarial!