From going bankrupt selling sunglasses to building the future of work, Mike Malloy reveals why the best salespeople never sell—they give relentlessly.

Discover how to scale your startup and successfully transition out of founder-led sales. Mike Malloy, founder of Malloy Industries, breaks down his "relentlessly generous" philosophy and explains how to deliver 10x value on your discovery calls.

Learn the 7 distinct types of fractional sales executives, exactly how much they cost, and the number one mistake founders make when hiring their first sales leader. Plus, master highly actionable tactics for your business, including the "I love, I wish" employee feedback framework, the 5x7 networking rule, and how to use the CRIT prompt method to turn Claude AI into your ultimate strategic thought partner.

TIMESTAMP
00:00 Intro: From Selling Sunglasses to Bankruptcy
01:30 How to Separate Self-Worth from Business Success
03:00 "Relentlessly Generous" Sales Strategies Explained
04:30 How to Provide 10x Value in Sales Discovery Calls
06:00 The 7 Types of Fractional Sales Executives
07:30 Best Practices for Weekly Sales Pipeline Meetings
09:00 The "I Love, I Wish" Framework for Sales Coaching
10:30 The 5x7 Networking Rule & Direct Mail Tactics
12:00 Top Mistakes Founders Make Hiring Their First Sales Leader
13:30 How Much Does a Fractional Sales Executive Cost?
15:00 How to Use Claude AI for Business Strategy & Sales
16:30 Scaling Go-To-Market Strategy with Malloy Industries

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SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

Are you serving active clients while your sales pipeline completely dries up?

In this episode, Simon Severino and Monica Bosinov explain how founders fall into the dangerous "roller coaster" cycle of neglecting sales until they reach a point of desperation. Learn quick, actionable strategies to consistently grow your business and keep your pipeline alive:

Rate Your Commitment: Honestly score your daily dedication to driving sales on a scale from 1 to 10.
Stay Visible and Focused: Use a physical "strategic action calendar" to track your top priorities and avoid digital distractions.
Gamify Your Outreach: Set easily beatable daily goals (like one outreach a day) to build momentum and avoid subconscious burnout.
Practice Sales Gardening: Treat your pipeline like a garden by dedicating a little time every day to nurture, water, and prune your prospects.

Stop waiting until you desperately need a client to start selling. Watch now to learn how to keep your sales engine running!

TIMESTAMP
00:00 How Committed Are You to Being Your Business's Sales Engine?
01:00 Overcoming Distractions with a Strategic Action Calendar
02:00 Gamifying Daily Outreach to Build Momentum
03:00 Setting Strict Commitments and Prerequisites for Success
04:30 How to Escape the Feast or Famine Sales Roller Coaster
05:30 Transforming Your Pipeline into Visualized Relationships
06:30 Avoiding Desperation by Knowing Your Pipeline Number
07:30 Sales Gardening: Balancing Product Delivery and Distribution

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ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

Do you catch yourself making excuses by saying "Yeah, but..."? It's time to ditch the victim mentality and take radical ownership.

About This Episode
Join Simon Severino as he interviews Kerry Siggins, CEO of the 100% employee-owned global powerhouse, StoneAge. Carrie shares the core philosophy behind her book, The Ownership Mindset, explaining how true leaders accept that things happen *because* of them, not to them.

She also previews her upcoming book, Talk with Trust, revealing why trying to "be polite" and soften the truth is actually a toxic habit of managing other people's emotions. Learn how to deliver kind, direct feedback, and discover how to achieve ultimate life and business "coherence" by defining exactly what you are *not* available for.

🔑 Key Highlights:
The ESOP Model: How to get employees to think and act like founders.
Escaping Victim Mentality: Spotting the "Yeah, but..." excuse.
Giving Feedback: Why you must stop managing other people's emotions.
Finding Coherence: How setting strict boundaries regulates your nervous system.
AI Self-Discovery: Using Claude to find your core values.

📚 Resources:
Get the book: The Ownership Mindset
Pre-order: Talk with Trust (Coming September)
Connect with Carrie: carriesiggins.com

#OwnershipMindset #CarrieSiggins #VictimMentality #Leadership #TalkWithTrust #SimonSeverino #GiveFeedback

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CONNECT WITH ME
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👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

Stop triggering basic AI workflows and start deploying autonomous sales agents that generate real revenue 24/7.

AI Operator founder Tim Cakir reveals how to build a fully automated AI sales team—including an SDR, Account Executive, and CRO—using Claude Code and Notion. Learn how to manage your AI workforce directly in Slack and let AI handle the tedious admin work, freeing you up to focus on high-level strategy and human connection.

TIMESTAMP
00:00 Introduction: AI Agents vs. Workflows
01:00 Getting Started with AI Sales Systems
02:00 Using Claude Code in the Terminal
04:00 Why Prompt Engineering is Dead
05:30 Using AI Plan Mode for Better Results
07:00 Building an AI CRM in Notion
09:00 Creating Autonomous AI Sales Teams
11:00 Managing Your AI Workforce in Slack
13:00 Organizing AI Projects Using Folders
15:00 Managing AI Productivity and Avoiding Burnout
17:00 Syncing AI Projects with GitHub
19:00 Creating SOPs and Customizing AI Context
21:00 The Future of Work: Voice Interfaces and AR Glasses
23:00 AI Project Management in Notion
25:00 Will AI Make Us More Human?
27:00 How to Keep Up With AI Trends

🐬 Join the Sprint Club: https://www.strategysprints.com
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CONNECT WITH ME
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👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

What if you could generate $30,000 in sales or build an entire cold email campaign from scratch in just a few hours—all using a $20 AI tool?

In this episode, Simon Severino and Monica Bosinov break down two incredible "AI sales miracles" that are completely changing the game for CEOs and business owners.

First, discover how Simon and his team used Claude AI to strategize, write, and launch a complete cold email sequence with A/B testing in exactly four hours at zero additional cost—a technical process that normally takes agencies four to six weeks and costs up to $40,000.

Next, learn the exact workflow Simon used to uncover a hidden $30,000 sales opportunity simply by letting AI act as an executive assistant, analyzing his meeting transcripts, calendar, and past emails to find missed follow-ups.

Beyond the step-by-step tactics, this video explores why AI is disrupting 70% of traditional business strategy, copywriting, and marketing. Simon and Monica explain why the future of entrepreneurship now relies on the remaining 30%: human execution, high-frequency decision making, and "capacity engineering" to overcome the internal fears and roadblocks that stop us from taking action.

Watch now to learn how to turn AI into your ultimate sales rep and why trusting the process is the only certainty left in a rapidly changing business world.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Think AI is going to magically fix your startup's broken sales strategy? Think again—it might just be helping you fail faster.

In this episode, Simon Severino sits down with B2B sales expert Zoltan Vardy, who has generated over $2 billion in sales throughout his 30-year career. Zoltan breaks down his proven "Launch Code" sales framework to help founders master the fundamentals of B2B sales, cut through the noise, and rapidly scale their revenue.

Discover why you can't rely on AI tools to do the heavy lifting of understanding your customer. Zoltan explains how to craft a crystal-clear value proposition, why old-school relationship building is making a massive comeback, and how rapid inbound follow-ups can be your ultimate competitive advantage.

In this video, you will learn:
The Launch Code Framework: How to apply the 3 pillars of Focus, Structure, and Scale to your business.
The Biggest Messaging Mistake: Why trying to sell everything to everybody means you are selling nothing to nobody.
Founder Hiring Traps: Why hiring a salesperson based purely on their corporate logo history is usually a disaster for early-stage startups.
Smart AI Integration: The exact three ways founders *should* use AI in sales—lead identification, consumer insights, and messaging—without getting overwhelmed by endless tools.
Prospecting Secrets: Why your outreach must focus entirely on the specific problem you solve, rather than just talking about what your company does.

Resources mentioned:
Get Zoltan’s free 5-step video guide to creating a single-sentence value proposition at zoltanvardy.com/podcast.

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CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Are you losing deals right at the finish line? The problem might not be your product, but your failure to adapt to your buyer's unique personality!

In this video from the sources, we dive into live questions from the Sprint Club about how to close deals at a higher rate and stop losing near-wins. The key to success is understanding the three distinct types of buyers: Red, Green, and Blue.

• Red Buyers (The CEOs): Quick, decisive, impulsive, and focused purely on ROI and competitive advantages. They have zero patience for details and just want to know that your solution works.
• Green Buyers (The Consensus Seekers): Relationship-driven and talkative. They take their time, rely on client testimonials, and require human-to-human connection and team consensus before making a purchase.
• Blue Buyers (The Analysts): Objective, risk-averse, and driven by facts and figures. They hate "sales talk" and prefer measurable results, spreadsheets, and processes.
Learn why the best salespeople aren't just "authentic"—they are highly adaptable. We cover the most common, deal-killing mistakes people make based on their own color profiles:
• If you are a Red seller: You might be losing deals by being too aggressive and pitching ROI to Green buyers before building rapport, or lacking the step-by-step facts that Blue buyers demand.
• If you are a Green seller: You are likely spending way too much time trying to build a relationship with impatient Red buyers who just want you to cut to the chase.
• If you are a Blue seller: You are probably drowning your prospects in data and spreadsheets before they even care about the results or the human connection.

Stop losing deals and start tailoring your pre-call plans to help your clients buy in the way that suits them best! Watch to master your sales adaptability, and if you want access to full sales checklists, join the 240+ members currently accelerating their sales with a 7-day free trial of the Sprint Club

🐬 Join the Sprint Club: https://www.strategysprints.com
⚡️ Free Tools: https://www.strategysprints.com/tools

CONNECT WITH ME
🐦 X: https://x.com/simonseverino
👋 LinkedIn: https://at.linkedin.com/in/simonseverino
🎉 Free Community: strategysprints.com

ACCELERATE YOUR SALES
🐬 Business Coaching: https://www.strategysprints.com
🌴 Sales Show: https://www.youtube.com/@simonseverinosales
💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO
Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com

⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/

Want to fast-track your authority and add a lucrative income stream by landing a paid board seat? Discover the "inner circle" hacks that can get you onto a board in as little as 30 days—even if you have no prior board experience.

In this episode of the Sales Show, Simon Severino sits down with Callum Laing, author of *Boardroom Blueprint*, to demystify the exclusive world of corporate boards. If you have been wondering how to transition from a management or consulting role into a Non-Executive Director position, this interview breaks down exactly how to bridge that gap. Callum reveals why traditional applications fail and shares his proven framework for building the trust and connections necessary to be invited into the boardroom.

You will learn the critical difference between pitching consulting services versus strategic board value, and why your first "unpaid" seat is the most powerful leverage for your career.

What You Will Learn: The "Inner Circle" Strategy: How to use advisory boards to instantly boost your professional credibility and trust.

The 5-Step Board Framework: A roadmap covering Connections, Knowledge, Profile, Value, and Leverage to secure your seat.

Pitching Value vs. Consulting: Why companies don't want your "20 years of HR experience" and what they are actually looking for (capital, distribution, and networks).

Compensation & Time: Realistic expectations for board member salaries, time commitments, and how to monetize the role beyond just the fees.

The AAA Decision Model: How to make high-stakes decisions quickly using the Alignment, Asymmetric, and Action framework.

🐬 Join the Sprint Club: https://www.strategysprints.com

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CONNECT WITH ME

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👋 LinkedIn: https://at.linkedin.com/in/simonseverino

🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES

🐬 Business Coaching: https://www.strategysprints.com

🌴 Sales Show: https://www.youtube.com/@simonseverinosales

💪 Investing Show: https://www.youtube.com/@InvestingShow

SIMON SEVERINO

Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.