The repeat purchase rates of most direct-to-consumer brands is abysmal. According to Allan Perrottet, "The average repeat order rate for DTC brands is 11% over an entire lifetime. At T-Bô we have a 30% repeat order rate within 90 days!"

The secret to T-Bô's success is co-creation. T-Bô is the first community-led menswear brand. It has a community of over 400,000 men creating the most comfortable and functional clothing they want to wear and buy.

Allan Perrottet comes on the Sticky Branding podcast to share T-Bô's story. He gives loads of marketing and advertising tips to grow your brand.

Allan Perrottet is the co-founder and CTO of T-Bô Menswear. Allan is a Swiss native that grew up in Gumefens, in the French-speaking part. A mutual friend connected Allan with Roy Bernheim in 2017, and the two set out on a journey to transform the fashion industry. Allan brings together his expertise in technology, digital marketing, and fashion to grow T-Bô into an iconic brand.

• Allan Perrottet says, direct-to-consumer brands are very reliant on paid media. It's too expensive and unsustainable. T-Bô chose to grow its business with community.
• The power of co-creation for product development, sales, and customer engagement.
• How to give your customers and prospects the ability to provide feedback on your products.
• How to use community to grow your brand and create loyal customers that come back again and again.
• The importance of taking time to understand your customer, and how to use data to scale your business.

When the rest of the industry retreated and cut costs at the start of the pandemic, Chris increased Fruitland's sales and marketing budget. This was a bold move, because Chris had only purchased the company just 10 weeks earlier. Tune into this story of grit, innovation, leadership, and transitioning from a crisis to a comeback.

Chris White is the CEO of Fruitland Manufacturing. Chris joined the company in 2014 as President and acquired the company in 2019. Under his leadership, Fruitland has grown into the global leader of mobile vacuum pumps with the brand, "One Tough Pump."

In This Episode

• 10 weeks before the pandemic struck, Chris White and his partner acquired Fruitland Manufacturing. In a matter of days, everything changed.
• How Chris and his team moved fast and responded to customer demands, and captured market share.
• While competitors cut their sales and marketing budgets, Fruitland expanded theirs. They repositioned their brand as "One Tough Pump."
• Strong leaders focus on their people. Chris spoke the truth about what they knew and didn't know, and communicated constantly with his employees.

Ian Scates, President of Central Smith, comes on the Sticky Branding Podcast to share his company's story. He talks about the challenges Central Smith faced with the pandemic and the closure of restaurants across the country, and how they've positioned their business as the #1 co-packer of frozen desserts.

Founded in 1896, Central Smith has a remarkable story you won't want to miss.

Ian is the President of Central Smith, one of Canada's largest ice cream manufacturers. Ian is involved in just about every aspect of Central Smith. It's probably easier to list what he doesn't do! Ian's favorite part about his role is the variety.

In This Episode:

• Central Smith's origin story. The company was founded in 1896 as a farmer's co-op, and has grown into one of Canada's largest ice cream manufacturers.
• Growing a family business through the generation.
• A great brand has to have a great product. Central Smith puts quality and flavor at the core of their brand promise.
• How entrepreneurs look for opportunities. You never know where they will come from, but you always have to be on the lookout for the next growth opportunity.
• How Central Smith navigated the pandemic, and how prior investments in people and markets paid off.
• Ian Scates says, in a crisis you can't micromanage your way out of it.