State of Social 2026: How Your Practice’s Reputation Is Being Built Without You

In this episode, Jennifer and Corey break down Brandwatch’s State of Social Media 2026 insights (based on 910M online mentions) and translate what they mean for healthcare practices navigating trust, reputation, and patient experience in a social-first world.

In this episode, you’ll learn:

• Brand-owned accounts only initiate <1% of brand-related posts, so your story is being told without you.
• Trust gaps hit healthcare harder. Hidden fees and extra charges-related frustration is rising (+40%), and billing confusion becomes a public social issue.
• De-influencing = patient warning behavior. Mentions of “deinfluencing” are up 79%, meaning that people actively steer others away after bad experiences.
• “Anxiety” mentions on social are up 25%, and “digital detox” mentions are up 10%, so focusing on creating calm, helpful content will put you ahead.
• Pick the right platforms and show up with the right tone. No more copy/paste posting.

Social media is now the public version of the patient experience. Discover how you can monitor it, respond to it, and use it to improve what happens offline.