Startup Story: Test. Sell. Build. Scale. Lessons from a Co-Founder | Dharmendra Manwani | Co-Founder & CEO, ArtistOnGo

Entrepreneur, CEO, and Co-Founder Dharmendra Manwani shares the startup journey behind ArtistOnGo, offering a real-world look at how to turn an idea into a product—through validation, iteration, and solving the right problem at the right time.

ArtistOnGo is a business in a box solution for beauty and wellness professionals empowering them with all the resources needed like space, digital storefront, wholesale purchases, payments, insurance etc to set up/operate their independent brand and business in less than 30 mins with Zero upfront investment.

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KEY TAKEAWAYS:

🔅The evolution of the beauty industry has led to a demand for flexible working arrangements, prompting a shift towards independent practices among beauty professionals.

🔅Dharmendra Manwani (DM) co-founded ArtistOnGo after noticing a growing demand from stylists for flexible, independent work models.

🔅DM shares a founder’s playbook: validate demand, sell the concept, then build.

🔅Before writing a single line of code, he pre-sold Artist On Go to 30 salons—proving the market need.

🔅Listening to users and iterating quickly helped shape AOG into a platform stylists actually want to use.

🔅Building a tech product for stylists requires more than great code—it takes industry empathy and problem-solving.

🔅Entrepreneurship isn’t about chasing trends—it’s about solving a pain point others ignore.

🔅AOG’s evolution reflects what happens when tech meets deep industry insight and agile execution.

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👉Check out ArtistOnGo's website

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