Sports vs Publishers: What the industry gets wrong about content

Sports organisations increasingly see themselves as media companies, but few truly operate with a publishing mindset.

On this episode co-hosts Nick Meacham and Chris Stone sit down with Ben London and Chris Hutson from Brightspot to explore what sports can learn from world class publishers like the AP, Politico, and LA Times.

The conversation breaks down where sports fall behind, how content workflows can drive revenue, and why understanding your audience on a granular level is no longer optional.

Key Topics:

• What should sports learn from traditional news publications?
• How does a modern CMS actually work and why does it matter for sports content?
• How should sports think about live event coverage, even if they don’t own their broadcast rights?
• What does a great digital storefront design look and feel like for sports?
• How can sports generate more value through paywalls, subscriptions, and content monetisation?