Brompton’s Juliet Scott-Croxford joins the show to unpack how a bike invented in a London apartment became an iconic global brand built around “urban freedom for happier lives.” We dig into what truly differentiates Brompton in a sea of sameness—product design, London-based manufacturing, and a creative, inclusive community that feels more like a movement than a market segment—plus how the brand thinks about customer profiles across regions. Juliet also shares a candid view of the e-bike landscape, Brompton’s retail strategy and “activate the city” approach, and what’s coming over the next decade.

In this episode of Speaking of Bikes, we dig into the 2025 Bicycle Trends Report that Peter and Mark published this week. We go over everything important in the world of bicycles with one of the sharpest minds in cycling journalism, James Huang, author of the n-1 Substack and longtime industry insider.

James helps us make sense of a bike industry in flux — from tariffs, inventory gluts, and fragile business models to what’s actually changing on the product and culture side. We talk e-bikes, AI, aero everything, emerging tech like 3D printing and 32” wheels, and why community and belonging may matter more than marginal gains right now.

It’s an honest, occasionally irreverent conversation about where cycling has been, where it’s headed, and what brands, riders, and cities should be paying attention to next.

If you care about bikes and the industry that makes them, this one’s for you.

If you'd like to download a copy of the report, you can find it here.

In this episode of Speaking of Bikes, we sit down with e-bike veteran and CEO of Pedego, Larry Pizzi for a candid, wide-ranging conversation about the state of the e-bike world in 2025.

E-bikes remain the fastest-growing segment of the entire cycling industry. However, the U.S. is set to increase tariffs on Chinese e-bikes from 25% to 100%, dramatically reshaping the economics of the category. Layer this on top of already-volatile state and city-level regulations governing e-bike classes, speed limits, and battery standards, and the market feels unsettled at best.

We also dig into the most critical issue facing U.S. bike companies today: tariffs. Larry explains how Section 301 duties and uncertainty around future trade policy are shaping everything the industry is doing (including waiting for a ruling from the Supreme Court) and why the current environment poses an existential threat for many brands.
Toward the end, we address the headline everyone in the industry is watching: the apparent collapse of Rad Power Bikes. Larry offers an insider’s perspective on what went wrong, what it means for consumer trust, and how the fallout may reshape the e-bike category for years to come.

If you care about the business of bikes, especially the fast-evolving U.S. e-bike sector, this is a conversation you won’t want to miss.