Spa Marketing Made Easy Podcast  By  cover art

Spa Marketing Made Easy Podcast

By: Daniela Woerner: Licensed Aesthetician
  • Summary

  • Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.
    Addo Aesthetics, LLC 2021
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Episodes
  • SMME #378 3-Step Process When in Entrepreneurial Down
    Apr 29 2024

    In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows.

    However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business.

    I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur.

    Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey.

    In this episode, we discuss:

    • Self-assessment: Checking in with yourself as the CEO of your company

    • Identifying the root cause of your entrepreneurial down

    • Creating a strategic action plan to address the issues head-on

    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/378.

    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

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    24 mins
  • SMME #377 How to use Monday.com in Your Spa
    Apr 22 2024

    In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO.

    If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you.

    I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps organize your monthly, quarterly, and yearly responsibilities, ensuring that your business can run smoothly even in your absence.

    By documenting your processes and using a tool like Monday.com, you'll gain the freedom to step away from your business while knowing that everything is under control.

    This episode is packed with practical tips and strategies to help you become a more efficient and effective leader.

    In this episode, we discuss:

    • The critical importance of documenting your day-to-day operations and responsibilities as a spa CEO

    • How to use Monday.com to track projects, create SOPs, and delegate tasks to your team

    • Strategies for prioritizing your workload and ensuring that you're focusing on the most important tasks each day

    • The value of having a clear understanding of your role as a CEO and how to communicate that to your team effectively

    • How documenting your processes and using a project management tool can give you the freedom to step away from your business with confidence

    • A special gift for listeners who sign up for Monday.com using our affiliate link – a customizable template to help you get started

    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/377

    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

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    21 mins
  • SMME #376 Sedona Spa CEO Intensive Debrief
    Apr 15 2024

    In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.

    We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event.

    Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive.

    Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business.

    Join us for an inside look at an event that combines personal growth, business strategy, and the power of community.

    In this episode, we discuss:

    • The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike.

    • The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business.

    • Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa.

    • The importance of understanding the bigger picture and the "why" behind each member's business journey.

    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/376

    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

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    30 mins

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