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Sounds Profitable

By: Bryan Barletta
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  • Summary

  • The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Episodes
  • Podcasting in India, Q1 Revenue Growth, & More

    Podcasting in India, Q1 Revenue Growth, & More
    May 1 2024
    Here's what you need to know for today in the business of podcasting: City Casts and the value of local focus, a new report on podcast listeners in India, Magellan AI's Q1 2024 podcast advertising benchmarks, Right Side Up's guide on measuring success for influencer marketing campaigns, and The New York times covers podcast companies building out their video shooting capabilities.

    Find links to every article mentioned and the full write-up here on Sounds Profitable.
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    5 mins
  • SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More

    SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More
    Apr 30 2024
    Here's waht you need to know for today in the business of podcasting: SiriusXM has posted their Q1 earnings report, Pierre Bouvard covers the 24/18/58% rule, travel advertising is taking flight, brands are looking to stretch beyond TV in sports advertising (and podcasting looks to be a good fit), and a new university has introduced a podcast course into their curriculum.

    Find links to every article mentioned and the full write-up here on Sounds Profitable.
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    5 mins
  • March's Top Podcast Advertisers, Growing YouTube Shorts, & More

    March's Top Podcast Advertisers, Growing YouTube Shorts, & More
    Apr 29 2024
    Here's what you need to know for today in the business of podcasting: Magellan AI's top podcast advertisers of March, YouTube Shorts advertising revenue is trending upwards, the IAB predicts social video will overtake CTV this year, Visa's global head of content speaks to influencer marketing, and big retail brands get into DTC marketing, opening a new avenue for podcast advertising.

    Find the full write-up and links to everything mentioned right here on Sounds Profitable.com
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    4 mins
Economics
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