Solving Subscription Fatigue with Personalisation and Retention

In the next two years, more than 200 small-to-large media houses will put their exclusive and analytical content behind a paywall. This is bound to fragment the subscription market and cause further confusion among consumers. Not to forget, this can result in an uproar caused by subscription fatigue.

Statistics indicate that existing subscribers and loyalists are more likely to experience subscription fatigue. So how do publishers conquer this? Join Vishal Dembla, SVP - Asia, The Economist, Nash David, Content Marketing Director, iZooto and Sunny Sen, co-founder ConsCent for an in-depth conversation where they discuss 5 ways publishers can help subscribers beat subscription fatigue.