Ever feel like you're doing everything right with email… but your open rates are stuck and sales feel inconsistent? Like your messages just aren't landing where they should?

In this episode, I sit down with email deliverability expert Troy to break down what's actually happening behind the scenes when you hit send—and why most marketers are unknowingly training inbox providers to ignore them.

We unpack the biggest mistakes killing email performance: sending too infrequently, neglecting list hygiene, falling into spam traps, and assuming your ESP is handling deliverability for you. Troy explains why inbox placement requires ongoing maintenance—and how small backend fixes can lead to massive gains.

You'll learn why sending more often can improve deliverability, how cleaning your list can revive inactive subscribers, and how businesses add 10–20 percentage points to open rates without changing their offers or copy.

If email is a core revenue channel for your business, this conversation will change how you think about inboxing—and what it really takes to get your emails seen, opened, and acted on.

💡 YOU'LL DISCOVER:

➡️ Understanding Email Deliverability [01:40]

➡️ Optimizing Email Content for Deliverability [10:09]

➡️ Common Mistakes in Email Marketing [19:29]

➡️Consulting and Customization in Email Marketing [28:28]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Troy's website.

✅For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

✅ Work With Me – If you're ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.

🔔 SUBSCRIBE TO THE PODCAST:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

👉 FOLLOW JOEL ON SOCIAL MEDIA:

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Think AI is just another trend? Think again. It's not just changing the way we work—it's reshaping how we communicate, create, and connect.

In this episode, I sit down with Jonathan Mast of White Beard Strategies to explore how AI is transforming business and marketing right now. From his early experiments with ChatGPT to building custom GPTs that handle social media and support—Jonathan doesn't just talk tech. He uses it, daily.

We dig into what's working (and what's not) across platforms like YouTube, Facebook, and Google—and how new tools like Comet AI and Genspark are quietly shifting the landscape. This isn't about hype. It's about leverage.

You'll hear how Jonathan stays human in a world of automation, how he protects his brand voice, and why authenticity matters more than ever in the age of deepfakes and algorithmic content.

If you're curious about where AI is headed—and how to actually use it without losing yourself—this conversation is for you.

💡 YOU'LL DISCOVER:

➡️ Current AI Policies and Content Creation [04:41]

➡️ Exploring New AI Technologies [08:08]

➡️ Integrating AI into Workflows [14:40]

➡️ Exploring Automation Tools: n8n, Make.com, and Zapier [21:40]

➡️ The Role of Personal Branding in Automation [23:15]

…And much more!

🏆 HELPFUL RESOURCES

✅ Visit Jonathan's website or search for White Beard AI on Google.

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

✅ Work With Me – If you're ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.

🔔 SUBSCRIBE TO THE PODCAST:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

👉 FOLLOW JOEL ON SOCIAL MEDIA:

Facebook, Instagram, Linkedin.

Ever feel like you're doing everything right, but the energy just isn't flowing your way? Like opportunities, people, and momentum are just... out of reach?

In this episode, I dive into the unexpected habit that's quietly shaped my life for decades: smiling. Not the fake kind—just a subtle, natural smirk that shifts how people see you and how you see yourself.

I share real stories—from childhood kitchens to billionaire dinner tables—where a simple smile became the reason someone leaned in, started a conversation, or opened a door. It's not about charm. It's about state. It's about magnetism.

You'll hear why this small act can flip your mindset, attract aligned energy, and create real, tangible results—without you saying a word.

If you're ready to stop chasing and start attracting, this one's for you.

💡 YOU'LL DISCOVER:

➡️ The Secret to Becoming Magnetic [00:56]

➡️ The Resting Smirk Face [01:30]

➡️ A Lifetime of Smiling [02:40]

➡️ A Memorable Experience at Necker Island [03:50]

…And much more!

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app

✅ Work With Me – If you're ready to launch your marketing system, visit https://www.joelerway.com/ to inquire about working directly with me.

🔔 SUBSCRIBE TO THE PODCAST:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

👉 FOLLOW JOEL ON SOCIAL MEDIA:

Facebook, Instagram, Linkedin.