With the World Cup in everyone's minds, we look at the amazing opportunity in Welsh football. From reacting to the 2016 Euros, to developing a complex diplomatic strategy.

We explore:
- The birth of a global brand
- Unexpected celebrity ambassadors
- The opportunity at hand

To find out more about Wales in Canada and the team behind it, visit:
wales.com/canada

As the Welsh Women's rugby team is hosted at a rookie rugby event with Team Canada, the kids of Halifax get to run drills with their heroes. We uncover why paying attention to the grass roots is vital and how the impact it can have should never be underestimated.

We explore:
- The community impact
- The long term effect
- Why this is a strength for Wales

To find out more about Wales in Canada and the team behind it, visit:
wales.com/canada

As the Welsh Women's rugby team clashes against Team Canada in Halifax, we will move between the stands and VIP boxes, to uncover the diplomatic machine in operation. With a strong Welsh showing in the crowd and a bustling atmosphere, we learn about the opportunities around us.

We explore:
- The opportunities at major fixtures
- How an expat community rallies around sport
- How these events deepen important relationships

To find out more about Wales in Canada and the team behind it, visit:
wales.com/canada

How can diplomats use sport in practice? In this episode we speak to Andrew Wagstaff, the Head of Canada in Wales. As someone on the ground fostering relationships and ties between two nations, he shares how Welsh sport helps him reach his goals.

We discuss:
- Why sport can open doors
- How to measure soft power
- Surprise connections that spark unexpected opportunity

To find out more about Wales in Canada and the team behind it, visit:
wales.com/canada

What exactly do we mean by sports diplomacy? In this episode we speak to Gavin Price, co-author of the report ‘Towards a Welsh Sports Diplomacy Strategy’. He helps us understand the meaning, history and relevance of sports diplomacy. Setting out how Wales’ sporting assets could help the country develop and strengthen its relations with the rest of the world.

We discuss:
- Successful examples that had huge impacts
- World leaders doing it their own way
- How Wales is shaping its own strategy

To find out more about Wales in Canada and the team behind it, visit:
wales.com/canada