On this week's ep, we have Bryan Edwards, co-founder & CEO of Snif, one of the first brands to kick off the DTC fragrance-buying format. With clever and experimental scent releases that have always injected a bit of cheeky humor into fragrance, they're stretching in polar directions in a way that most brands would dare to endeavor — one way that engages with nostalgia-driven fun with pancake, milk and breakfast cereal, gasoline, and croissant scents; and another way that caters more plainly to fragrance's slightly more underserved audience (straight guys who wash their face with soap but are thinking of getting face soap... and now fragrance).

[What we smell like today: Le Labo Violette 30, Snif 2%]

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While perfume for dogs continues to miss, one pet grooming category — the shampoo and coat conditioner — remained woefully underconsidered. Enter Biche, a luxury pet grooming line launched by friend of the pod, Alexandra Pauly. The former High Snobiety beauty editor, fragrance enthusiast, and dog mom set out to create a line of pet shampoo and coat conditioning oil that would make bathtime a more sensorial ritual — and now it's here! We chat with Pauly on this episode about how to create a different kind of fragrance and personal care brand, how shampoo for dogs is different than shampoo for humans, and creating a signature scent with pod favorite Carlos Huber.

[What we smell like today: Andrea Maack Muse, J Scent On A Cloud]

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An us chat about a week of new smells, featuring this modern, salty, solar fragrance accord that seems to be everywhere now, being humbled by luxury brands, new venture capital-backed fragrances, a listener voice message about the alleged almond-pocalypse, and, y'know, the general ranting we inevitably do.

[What we smell like today: Discotheque Lola At Coatcheck, IRFĒ Marshmallow Musk]

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Two NYC icons, Susan Korn, aka Susan Alexandra, and perfumer Marissa Zappa teamed up to create Glorious, the first official scent of Susan Alexandra's jewelry and accessories brand. You know the colorful beaded bags and fun charm jewelry on site, and now you can experience the brand's signature playful delight with its first scent. We speak with Susan Korn on this episode about how she started her jewelry and bag boutique in NYC, creating the Glorious perfume and candle, and what it's like having our dream shop girl job.

[What we smell like today: Glossier You Soie, Armani Power Of You]

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We're back after a wee break (vacation, life, etc) with a listener question about the pros/cons/whats with plunking down the dollars for a full-size scent vs. taking home a discovery set when in the market for niche fragrances abroad. We also discuss a handful of new scents from D.S. & Durga's Debaser In Bloom, Summer Fridays Sunlit Vanilla, Non-Fiction, Sidia, and more.

[What we smell like today: Nonfiction The Beige, SIDIA Midas]

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When art & design turn their ambitions toward technology and olfaction, how much does a machine powered by algorithms, AI, or both, challenge an industry known for gatekeeping (and upcharging), and how much does it supplant the craftsmanship and skill of a perfumer? We discuss such iffiness after experiencing a custom scent-making installation that questions, "What if every human could create their own scent?"

[What we smell like today: Prada Infusion de Santal Chai, "Forever Yong" made by Sable using Algorithmic Perfumery]

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Dancing is a Sonoma vineyard (est. 2022) founded by mother and daughter, Cynthia and Lauren Russell. It's also a perfume brand that makes vineyard-themed scents: smoked wood and forest floor, the grapes, and, of course, the vines. We chat with Cynthia and Lauren about how it all came together and how they created their three scents with Frederick Bouchardy of Joya Studios.

[What we smell like today: Louis Vuitton Fantasmagory, Zoologist Harvest Mouse]

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Famously, we're not "florals" people, and especially not rose, but... a listener question prompts us to choose the rose. If we had to, these are the ones we'd pick. And for the rest of the hour, we talk about a lot of new scents we've been smelling lately.

[What we smell like today: YSL Babycat, Documents Feather]