Michael from Rail Trail Flatbread Company shares his journey of starting and growing his restaurant business. He talks about the community aspect of his business and how they strive to make everyone feel welcome. The menu consists of flatbread pizzas with unique toppings, as well as salads, wings, burgers, and a wide selection of craft beers.

Chapters

00:00 Introduction and Overview of Rail Trail Flatbread Company

09:46 The Rail Trail Experience: Community, Menu, and Atmosphere

16:25 Staying True to Their Own Style of Flatbread Pizza

38:01 Open Book Management

45:11 Challenges and Rewards of Being a Business Owner

MY OTHER SOCIALS:

🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -

🌍 My website / blog - https://www.smartpizzamarketing.com

🐦 Twitter - https://twitter.com/spmpod

📸 Instagram - https://instagram.com/smartpizzamarketing

📱 TikTok - https://www.tiktok.com/@smartpizzamarketing

👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing

🎥 Facebook - https://www.facebook.com/smartpizzamarketing

Learn from us: https://www.smartpizzamarketing.com/mastermind

Work with us: https://www.smartpizzamarketing.com/work

In this episode, Bruce Irving shares three effective strategies to grow lunch sales for restaurants and pizzerias. The first strategy is cold calling local businesses to offer free samples and create awareness. The second strategy is to cater to the needs of busy professionals by providing quick and convenient options.

Chapters

00:00 Introduction and the Importance of Growing Lunch Sales

06:23 Strategy 2: Catering to the Needs of Busy Professionals

11:39 Conclusion and Call to Action

MY OTHER SOCIALS:

🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -

🌍 My website / blog - https://www.smartpizzamarketing.com

🐦 Twitter - https://twitter.com/spmpod

📸 Instagram - https://instagram.com/smartpizzamarketing

📱 TikTok - https://www.tiktok.com/@smartpizzamarketing

👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing

🎥 Facebook - https://www.facebook.com/smartpizzamarketing

Learn from us: https://www.smartpizzamarketing.com/mastermind

Work with us: https://www.smartpizzamarketing.com/work

Summary

In this podcast episode, Bruce Irving interviews Enzo, the owner of two restaurants in Chicago. They discuss Enzo's marketing strategies, including Instagram reels and TikToks, which have helped attract customers from all over the country. They also talk about Enzo's sports book and how it has impacted his business. Enzo shares his experience of starting in the pizza industry as a teenager and how he transitioned to owning multiple locations. He emphasizes the importance of social media marketing and collaborations with influencers in driving customer engagement and business growth.

Chapters

00:00 Introduction and Overview

08:21 Transitioning to New Locations and Partnerships

12:42 The Power of Social Media Marketing

21:23 Using Instagram Reels and TikToks for Marketing

29:23 Collaborating with Influencers for Increased Exposure

34:06 Conclusion and Future Collaboration

MY OTHER SOCIALS:

🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -

🌍 My website / blog - https://www.smartpizzamarketing.com

🐦 Twitter - https://twitter.com/spmpod

📸 Instagram - https://instagram.com/smartpizzamarketing

📱 TikTok - https://www.tiktok.com/@smartpizzamarketing

👨‍💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing

🎥 Facebook - https://www.facebook.com/smartpizzamarketing

Learn from us: https://www.smartpizzamarketing.com/mastermind

Work with us: https://www.smartpizzamarketing.com/work