Smart Bricks: How the LEGO Group is revolutionizing the iconic toy with screen-free interactive play
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Smart Bricks: How the LEGO Group is revolutionizing the iconic toy with screen-free interactive play
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In this episode of The Speed of Culture, Matt Britton sits down with Tom Donaldson, Senior Vice President and Head of Creative Play Lab at the LEGO Group, live from CES 2026 in Las Vegas. Tom introduces LEGO SmartPlay at CES 2026, a new platform powered by LEGO SMART Brick technology that allows LEGO creations to respond to how they are played with, all through interactive LEGO play without screens. The conversation explores LEGO System in Play innovation, long-cycle R&D product development, and how creativity and AI leadership shape the future of play.
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