Captured live at The Running Event, we sit with Tom Taylor of Altra, who discusses how his brand comes to market at retail. Camila Siqueira from SportBrazil talks about how TRE helped her and her same named sister-in-law build their business. And Adam White of RC Outfitters in Peoria shares his very personal story of how he overcame his struggles with alcohol and regain control of his business and his life.

Co-Host Chris Farley of Pacers shares his top 5 tips for getting the most out of TRE and some of them will surprise you. Elle Cheung of Gazelle Sports, winner of a Running Industry Diversity Coalition Scholarship to TRE, discusses how her store translates DEI philosophies into action. And Stephen Pifer of Skechers reflects on his 20-year career in the running business and his goal of running a sub-four minute mile in the same race as his son Jameson.

Family connections run through Episode 10 of Slingin’ Shoes which features interviews with Genie Beaver of West Stride in Atlanta and one of the founders of Altra, Brian Beckstead who remains an ambassador for the brand. Genie has a powerful connection to the running business through her uncle John McDonnell, who coached the University of Arkansas to 40 national titles and shares the story of attending her first TRE with a six-week-old baby. She also name drops the many women who have been supportive of her as she has built her business: Barbara Gubbins, Cathy Puglsey, Lea Gallardo, and Rebecca Hohenstein.

Brian Beckstead discusses the early days of Altra and how the brand is staying true to its specialty roots under the ownership of VF Corp.

Genie and Brian both respond to the question from co-host Chris Farley, who asks “Would you encourage your children to get into the run business?”

Well, would you? Tune into episode 10 for a thought-provoking conversation.