Episodios

  • Dave Haynes - The Exit Interview With Invidis

    Dave Haynes - The Exit Interview With Invidis
    May 26 2025
    The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT This podcast is a bit different, as I am on the other side of the interview table - answering questions instead of asking them. That's because this is the last Sixteen:Nine podcast with me as the host. I've been doing Sixteen:Nine for almost 20 years, and the podcast version for the last nine. I'm retiring. I'm 67 and it is time to slow the hell down. I'm not leaving the industry, entirely. Just dialing back to a few side hustle gigs and other work, working more when the weather gets cold in my part of the world and I'm looking for distractions and extra money that will get Joy and I away from that cold weather for a bit. Think of this as my exit interview, done with my friends in Munich at invidis, who have been longtime content partners and will now edit and manage Sixteen:Nine. This makes me happy, as I didn't want to just stop what I think is a valued part of this business. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Balthasar Mayer: Welcome to the Sixteen:Nine podcast. This is Balthasar Mayer. Antonia Hamberger: This is Antonia Hamberger. Balthasar Mayer: We have a very special guest today. He is the bullshit filter of the digital signage industry. He's the head, heart, and driving force behind Sixteen:Nine, one of the rare people who manages to produce a trade publication that makes you laugh and gives you something to learn at the same time. He also keeps the digital signage industry with his beloved industry mixes at trade shows, and he's never afraid to cut through marketing fluff and speak his mind and now he's retiring, and we are very happy to have him here on the podcast. Welcome, Dave Haynes. Thank you. Dave Haynes: Yes, I was joking. This is the exit interview. It's like leaving a company. Antonia Hamberger: It is the exit interview, and we were thinking about just turning things around. Your blog is called Sixteen:Nine, and we're now doing the Nine:Sixteen edition. You'll get nine questions where we just let you ramble on a bit about your career, and then you'll get sixteen questions where you'll give us rapid-fire answers. Dave Haynes: Alright, I'm drinking Vice beer because I'm in Munich so this could get salty by the end of it. Balthasar Mayer: That is our goal to make it salty, and interesting at the same time. Antonia Hamberger: Dave, you've been doing this blog for 20 years. You've been in the industry for even longer than that. So I guess I'm wondering what made you go into digital signage? How did this happen in the first place? Dave Haynes: I was in the newspaper industry. I was a daily newspaper reporter. I started in 1979 at the Winnipeg Free Press, and my first job out of school, working for a newspaper, was covering the rock music scene. So my first three years in the newspaper, I was interviewing rock bands like Billy Joel, Ozzy Osbourne, you name it, back in the early 80s, late 70s, just about anybody who was big at that time. I did an interview with them, which was quite interesting. At times, you would get lovely people and sometimes you'd get absolute a-holes, and everything in between. Antonia Hamberger: Probably also a lot of drunk people, drunk rock stars? Dave Haynes: Ozzy definitely was impaired, and Billy Joel, he stopped in Winnipeg on the first stop on his North American tour back in 1981 or something and he was just off a plane from New York, he and his band, and they had a press event at a Holiday Inn in Winnipeg, and he was very tipsy. He'd been having cocktails all the way from New York. So that was pretty interesting. I've had a number of those kinds of interviews. So anyways, then I continued in newspapers for several years, became an editor, and got bored with being an editor in a market where not a lot of bad things happened, and as a journalist, you're not praying for bad things to happen, but they're much more interesting to write about than calm, stable situation. When the newspaper started talking about doing new media, getting into digital, I stuck my hand up and said, I'll do it. So I took the newspaper online in 1995, one of the first North American papers to go online, and did that for four years and reported directly to the publisher and nobody on the executive team, including the publisher, bought into my concerns that this was going to be a problem for newspapers. They just tended to think this was a passing fancy. It wasn't really gonna happen. So, I just got frustrated and left and weirdly went to work for a company called Elevator News Network that was putting digital screens, LCD panels in elevators, office tower elevators in 1999. Very complicated, very expensive. I started out as the GM for Western Canada, but pretty quickly became Vice President of Operations for the whole show. So I was putting screens in 70-story office towers in the elevator shops, in the shafts, and running all the cabling in the elevator shafts, and very...
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    38 m
  • Gene Hamm, Digichief

    Gene Hamm, Digichief
    May 21 2025
    The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Digichief has been helping digital signage and DOOH network operators feed the so-called content beast for a bunch of years. While the Kentucky-based company started up in 2007, its roots go back another decade to a tech start-up that did similar graphics-driven content work for broadcast TV. I've known co-founder Gene Hamm forever, but this podcast was the first time we had a detailed chat about what Digichief does and offers. We get into a bunch of things, including what's widely used and what seems like perfect contextual content, but hasn't caught on. We talk in detail, as well, about more customized content, and about a new service called Mercury that Digichief spent more than a year developing and recently rolled out. If you hear thumping sounds in the background on my end, that's the roofers. It wasn't until the morning we recorded this that I remembered about the racket they'd be making. Big job. Big bill. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Gene Hamm, thank you for joining me. For those people who don't know much about Digichief, could you gimme the elevator pitch on what you guys do? Gene Hamm: Absolutely. Thanks Dave. Long-time listener, first-time caller. Am I the first one to say that? Probably not, among the first. Gene Hamm: My kids always say I've got a lot of dad jokes, so I oh, no, I won't bore with that. But thanks for having me today. I'm Gene Hamm, one of the founders of Digichief. In a nutshell we're a content solutions provider. Basically, a one-source solution for all things content. We work in a number of capacities. We have a white labeled solution for data feeds for those clients who want to control the designs themselves. Or we can provide an integrated solution with HTML5, our widgets for clients that don't want to do the heavy lifting on the design. We already have it baked into our APIs, and so we've built up a library of content over the years. All the staples, weather news, sports info, that sort of thing. We also have some short-form, video series, and some other products that we work as distribution partners, with digital art, things like that. But in a nutshell, we aggregate, we curate, and we create content for you, and we provide it in a consistent manner. We take care of the licensing, and we keep up with the inevitable changes in the source, data feeds, and put it out in a highly scalable, cloud infrastructure. So I would say in the early days or earlier days of digital signage, a lot of companies, I shouldn't say a lot because there weren't many, and there still aren't that many, but the companies that were doing the sort of work that you do, I would describe as aggregators that they were collecting and harmonizing data feeds from news gathering organizations, government organizations like National Weather Service and so on, and getting in a format that's structured, reliable and all those sorts of things so that CMS companies or end users could tap into your feeds and have something that's reliable, organized, and curated to some degree. Is that a fair way of describing things? Gene Hamm: That is a fair assessment, and I think it's evolved over time. I think early on, it was basically, just kind of an aggregation model. We actually started the company, it's an offshoot of another company we'd started back in the 90s where we worked in the broadcast television space, where we were doing lower third tickers, turnkey systems. So kinda like Chiron? Gene Hamm: Yeah, we were third-party developers for Chiron. So we worked a lot with Chiron early on, but a lot of the stuff you saw on the lower thirds and newscasts around the country was our stuff. The dreaded tickers. Gene Hamm: The dreaded tickers that kind of blew up in the 90s, yeah. We did news headlines, we were doing integrations with AP Weather. We actually ended up doing elections, school closings, and internet chat. We were all over the board on that. So that's how we got our feet wet on integrating and aggregating content. In the mid 2000s, we saw the digital signage kind of take off, and we said, look, we've already got these connections with these sources, so why don't we just license these and license this vertical? So that's kind of how it started, but it's evolved over time. We certainly still do that and provide those in a consistent format, but then it's also moved into kind of bespoke projects where people will say, we've got this data, we've got, we want this, maybe we have to go out and do research on specific topics for “Cold weather starting tips for Automotive Dealerships”, things like that. So there's really a research arm to it that we can go out and create stuff for custom projects. So if you had to give a percentage of from a third party versus what you guys are developing internally, what roughly would that be? Gene Hamm: I would say about 60 to 70% of it is ...
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    37 m
  • Tod Puetz, Insane Impact

    Tod Puetz, Insane Impact
    Apr 30 2025
    The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT If you go to big outdoor sports events, concerts in parks or even political rallies, there's a reasonable chance that what's happening is going to be relayed on a portable LED display that was wheeled into place by trailer. My local footy team uses one and it is old and looks terrible. But that's not the norm, and certainly not for a Des Moines, Iowa company that is very specifically in the business of making and selling great-looking and bulletproof on-the-go LED trailers. Insane Impact has been at it for eight years and now has almost 500 units operating, mostly but not only in the United States. The flagship product is 17 feet wide by 10 feet tall, using 4mm LED and pushing as much as 7,500 nits. It's been designed to roll into place and be up and running in 10 minutes or less - even if a doofus like me was told to get it lit up. I had a really good chat with Tod Puetz, who started the company after first being a user, when he was in the golf equipment business. In this podcast, we get into a lot of things - including how he had the foresight to get ahead of the tariffs turmoil and pre-ordered enough electronics and hardware to hopefully ride out these uncertain months. We also talk about use-cases and probably the most curious application to date - drive-in funerals when COVID was raging. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Tod, thank you for joining me. Can you tell me what Insane Impact does, where you're based, those kinds of nuts and bolts questions? Tod Puetz: Yeah, appreciate it Dave. Insane Impact, primarily focused on LED as a business, but we are an audio video integration company based out of Des Moines, Iowa. Des Moines. So you're in flyover country? Tod Puetz: Absolutely. It's actually very handy there because you're like two hours away from the East Coast and two hours away from the West coast, right? Tod Puetz: It really is. Just in proximity here in the central part of the US, where our corporate office and warehouse location is about 65 seconds from the airport Des Moines International, so very easy to get in. All the major interstate throwaways between I-29 North and South and I-35 North and South, and then I-80 West. We're pretty much within minutes of getting anywhere we need to go east, west, north, or south. Nice. How long has the company been around? Tod Puetz: We started up in 2015, flipped the switch basically late December, 2015 and have been going rock and roll. So we're coming up on our 10 year anniversary here in December. You are a founder? Tod Puetz: I am, yeah. Founder and CEO. So what compelled you to do this? What did you see in the marketplace that said, okay, this is what I should do? Tod Puetz: Yeah, really the CliffNotes version, my former life was in the golf business. I was a manufacturer sales rep for TaylorMade Golf, and I was introduced to a gentleman here locally in Des Moines that had an older video truck and basically saw an opportunity to utilize that as a sales tool to help me sell more golf clubs. So we took this video truck out on the driving range here locally in Des Moines, hooked it up to the launch monitor and, gosh, that was almost 18 years ago. Back then it was a big deal. Not a lot of people in your run of the mill average daily golfer really ever had an op opportunity to do that. They'd seen it on tour. But we brought the bigs out to the little team here in some of these country clubs, and again, larger than life. They were able to see their stats up on the screen and really fell in love with the technology back then, and were able to utilize that for a number of years after that initial introduction. What was it back then? What was the technology back then, early LED? Tod Puetz: It was an SMD, It was an early 8x8 millimeter SMD back then. I refer to it as antiquated, but back then, it was pretty fresh and new. But yeah, just the idea of being able to drive this thing up to the driving range, the wings folded open on this thing and, within minutes we're plug and play and just really, fell in love with that concept. , Yeah. So did you buy the business from him or just get something going on your own? Tod Puetz: Did not. We utilized them. It was a kind of a one man show there. It was more of a hobby for individuals, and they used it for four or five years. But they weren't interested in scaling this thing. As my career with TaylorMade progressed more and more, I ended up working with other companies, just trying to understand the LED business. So I branched out and helped a few other smaller LED niche companies to try to generate some business in the sports space. We just had a lot of relationships with the golf business and yeah, really just took the concept and I knew there was a different mouse trap here with that type of opportunity to scale it, that's where we started things in late 2015. So the idea is just at ...
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    37 m
  • Jose Behar, Zynchro

    Jose Behar, Zynchro
    Apr 23 2025
    The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Every so often I'll get a call or email from an industry friend asking me about a software company called Zynchro, because they were in the mix, or the incumbent, on some sort of deal that was in play. Yes, I'd say. I've heard of them. But that was about it. Well, that's changed, as I had a good chat recently with Jose Behar, one of the two brothers who founded the company some 30 years ago. Zynchro has very quietly built up a nice book of business, mostly in the United States, with SaaS software marketed on the basis of flexibility, rock-solid reliability and low annual costs. By its own admission, the Dallas-based company operates very quietly. But the installed base is north of 50,000 devices, many of them involving a couple of giant global brands. Like most whale clients, Zynchro can't quite say who those are ... but have a listen, and it becomes fairly obvious. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Jose, thank you for joining me. I have heard about Zynchro, but we've never met, at least, I don't think so, and while I've heard about the company, I don't know a lot about it, and you're one of those companies that seems to be very active, quite successful, but kinda an old World War II submarine. You're running silent and deep. Jose Behar: Yes, we were silent for a long time. Even when my brother and I started a company 30 years ago, we started doing multimedia and CGI animation, and one of our ways to do business was to keep networking, being a little bit silent on the media, but having a lot of reputation among client to client, mouth to mouth. So if I bumped into you in an elevator, and I'm not in this business and asked, oh, what do you do? What does your company do? What would you tell them? Jose Behar: Zynchro is a digital signage platform SaaS, software as a service. So, our clients can use Zynchro for different kinds of applications and in a lot of vertical markets. Zynchro is not only a content manager. Maybe a lot of our clients, or the people that hear about us, look at us as content managers, but we have different modules. We now have four modules, and we are developing two more for health monitoring for all the players in the network. Also, analytics, all kinds of different analytics for interactive and non-interactive presentations. Of course, the content management, and we also have the campaign module. The campaign module is the monetizing area. One of our biggest clients is one the biggest retailers in the market. They are using this campaign module, and you can see different media and articles saying that they are making billions of dollars using their digital signage. and now all the stores and all their home office and some distribution centers are using our software to communicate and to control their digital signage. So the campaign manager is basically enabling a retail media network? Jose Behar: That's right. The idea is creating a TV network where our clients can sell their advertising spaces, and they can have all the inventory and all the reports that they need in order to show their clients all the information. There are a hell of a lot of companies out there that do what you do. You've been at it for a very long time, three decades. What is it about what you do that differentiates it from the scores of other companies who have a pretty similar offer. Everybody has their unique aspects to it, but what is it about yours? Jose Behar: We don't use other hardware or software APIs. For example, one of the players that we use is BrightSign, and we know all the insights of the player. We are able to be a standalone. We don't need their software to be useful. Another thing is that we are the owners of the intellectual property, and we develop everything completely. So our clients are able to ask us for different kinds of customizations, all kinds of customizations we have done with all of our clients, and connect directly to their systems or allow different kinds of peripherals. For example, right now, we were selected by Sony Semiconductor to integrate their AI camera Aitrios into our software as almost a plug and play. We are now the only software that can manage that and use that camera in digital signage without any additional development. So for BrightSign and for Sony as well, when you talk about not really relying on APIs and things like that, do you have your own specific operating system instead of working with BrightSign OS, or how does all that work? Jose Behar: In the case of BrightSign, we don't have an operating system because they have their own, but we can control the player without using almost any of their APIs, and only using their application, that is, an operating system. We are almost ready in about four to six weeks to release a new version for Android. So we have a partnership with C Labs, the players that are based here in Dallas too, and in ...
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    36 m
  • Gregg Zinn, SmarterSign

    Gregg Zinn, SmarterSign
    Apr 16 2025
    The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Digital menu boards have long been marketed and positioned as a way to deal digitally with how what's available to order can change through a business day. I'd argue much of the critical thinking around how to do menu boards well hasn't progressed much beyond ensuring the item descriptions and prices are large enough for customers to read from the other side of an order counter. New York-based software and services firm SmarterSign has been in the digital signage industry for coming on 20 years, and has found something of a niche in working with QSR chains on optimized menu boards that are not only legible and visually pleasing, but boost sales performance for operators. Co-founder Gregg Zinn has an interest and passion for the science of advertising and marketing, and he's started writing a series called Digital Menu Board Mastery that gets into the design and psychological weeds of how to lay out and manage menu boards that influence customer ordering decisions and drive higher profits for operators. In this podcast, we get into some interesting things that most menu board sellers and users have probably never considered - stuff like psychological pricing anchors and the so-called golden zones for menu layouts. It's a really interesting chat ... Subscribe from wherever you pick up new podcasts. TRANSCRIPT Greg, thank you for joining me. Just to get started, can you give me a rundown on SmarterSign, what it is, how long you've been around, that sort of thing? Gregg Zinn: Sure. Thank you very much for having me. SmarterSign was founded in 2006, so we've been doing this for just short of 20 years and it was founded by me and my primary business partner, Peter. We got together and both came from technology consulting, building applications for larger organizations, helping them understand how to use technology to make their businesses operate better. I had actually done some digital signage. My first digital signage was done at Mall of America in the mid 90s working with Mel Simon, I have always been very intrigued by it. I had this vision of a Blade Runner future, where every surface was a communication vehicle and I was just very fascinated with the concept of digital signage, and I also saw that it was gonna be a burgeoning industry that had a lot of runway for the industry to grow and when we looked at the industry, we really found that there were two kinds of providers in the industry, and you probably remember back then, there were providers who were very technology oriented like Cisco, who were very good at moving data around networks, but didn't really have a lot of tools for content control. And there were companies like Scala who had a great software platform, a really powerful software platform, but it didn't really allow business operators to take complete control, and we saw that as the sweet spot for digital signage is moving business operators closer to their message and being able to impact their communication, whether it was in a corporate communication environment, a retail environment, or really what became our biggest market, which is food service, restaurants, digital menu boards. I think a lot of the reason why digital menu boards became such a big and important part of our business is because of this approach of moving that communication control closer to the business operator. We've spent close to 20 years really working on perfecting as much as we can the tools to bring that vision to life. So would you describe the company as a CMS software company or more of a solutions firm? Gregg Zinn: Yeah, that's a great question. So really we view ourselves as two parts of the same solution. One is, one is a software provider that provides great software for controlling digital signage networks, and that's end-to-end from content creation, scheduling, distribution, and playback, and then the other piece is really the services piece of it, and I think that is equally important to the software piece of it, because these business operators are using a new tool, even business operators who have been doing it for 15 years, it's still relatively new to them. So being able to provide that layer of service and support underneath them, and when I say service and support, I'm not just saying, here's how to use our software. I'm talking about how to use this tool for your business. Here are the business opportunities for you. Here are the things that you can do with these tools. I think it's really important, and, for me, as part of the business, it's been a big focus, and I try to influence the software development to accommodate as much of that as possible and make it as intuitive as possible. But a lot of it is just working with business operators, so the service piece of it is really important. Where's the company based? Gregg Zinn: Our headquarters is in New York and I am based in Chicago. I moved to Chicago...
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    37 m
  • Jenn Heinold, InfoComm

    Jenn Heinold, InfoComm
    Apr 9 2025
    The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The next plus-sized pro AV trade show on the annual calendar is InfoComm, coming up in mid-June in, yuck, Orlando, Florida. I'm always curious about what will be new and different with the show, and that's particularly the case in 2025, because there's a new person running things. Jenn Heinold joined show owner/operator AVIXA late last year as the Senior VP Expositions, Americas, so for the last several weeks she's been in drinking-from-the-firehose mode as she learns more and more about the industry, ecosystem and how people think about and use InfoComm. Heinold is a lifer in the trade show business, and while she has run tech-centric trade shows, pro AV is new to her. We had a really good conversation that gets into her impressions and thoughts about the industry, her perspective on ISE, the AVIXA co-owned sister show, and plans for what will be her first InfoComm in June - including what will be different and new. We also get into what, if anything, will be affected by all the trade and geopolitical turmoil that's bubbled up since the US presidency had its four year shuffle. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Jenn, thank you very much for coming on. You've been on the job for how long now? Jenn Heinold: I've been with AVIXA for just over three months. I joined in December as the Senior Vice President of Expositions for the Americas, and I'm over InfoComm in the U.S., which will be June 11th through the 13th in Orlando, Florida and then I'm also responsible for our new InfoComm America Latina launch event, which will be in October in Mexico City. Did you know anything about the Pro AV sector before you got involved? Jenn Heinold: No, honestly. I ran the largest satellite technology show in the U.S. for 15 years. So I've worked in technology, but Pro AV is different and I find myself now everywhere I go looking for display screens and how audio sounds. It's so fascinating how quickly you become immersed within the industry and you notice that it's everywhere and it makes our experiences better. You'll be a display nerd in no time. Jenn Heinold: I'm working on it. So have you always been in the trade show business? Jenn Heinold: I have, yes, I dedicated my career to trade shows. I am super passionate about what happens in a face-to-face environment. I love the serendipity of it. I love that what I do helps businesses grow. The community aspect is amazing, right? Bringing people together with a common goal or challenge. The education that we can provide at trade shows. You can do a month's worth of meetings in three days. You can do a trip around the world in three days in some cases, right? So I just love the format and really believe in what it can do for businesses and I'm excited to produce InfoComm. Because you had some background working with technology trade shows, has there been much of a learning curve? Setting apart the obvious that there are different companies and all that, but I guess their needs aren't all that dissimilar, are they? Jenn Heinold: No, I think the commonality in working on technology shows is that you have the same structure where there are channel partners that are working to sell and integrate products, but then you also have all of the end users who use a specific technology. So I think it's important for us to be a forum for both Pro AV as well as our end-user audiences, and make sure that they each are fulfilled and feel welcome at the show and find value in the show. You went to Integrated Systems Europe a few weeks ago, I saw you there. That was your first big Pro AV trade show, I assume, and I'm curious about your impressions. Jenn Heinold: Oh, gosh, I was blown away by ISE. How could you not be? But for me, I was just so impressed by what the exhibitors did on the show floor. They really pulled out all the stops for ISE and the energy is amazing. It was so valuable for me to see the technology all together in real life, and then also to be able to meet with exhibitors here directly to know what are your strategic priorities for 2025 and beyond. Who should I be focusing on making sure that I have at the show, so it's the best for our exhibitors and our attendees alike? I'm sure you were walking around with people like your boss Dave Labuskes both at ISE and InfoComm. Did you get some sense that ISE is its own thing? InfoComm runs differently. Yes, there are the same vendors and everything else, but apart from the obvious of Barcelona versus Orlando or Las Vegas, it does do things differently in some respects, at least. Jenn Heinold: Yeah, absolutely. I unfortunately don't yet have the comparison for InfoComm. I know what our plans are and what we're focusing on. ISE clearly has an amazing global footprint and InfoComm, while it is international, does skew a little bit more to North America just based on the location. I think we at InfoComm ...
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    36 m
  • Ted Romanowitz and Morris Garrard, Futuresource Consulting

    Ted Romanowitz and Morris Garrard, Futuresource Consulting
    Apr 1 2025
    The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The UK-based research and advisory firm Futuresource Consulting sends a big team every year to the ISE trade show in Barcelona, and then a few weeks later releases a big report that serves as a technical recap for the pro AV community - both for people who could not attend, and for people like me who did, but didn't have anywhere near enough time to see everything. The 2025 report is out now and the good news is that it is a free download - a departure for a company that produces detailed reports that are typically paywalled and tend to cost at least four figures. In this podcast, I chat with Ted Romanowitz, a principal consultant focused mainly on LED, and Morris (or Mozz) Garrard, who heads the pro displays file and looks more at LCD and OLED. We get into a bunch of things in a too-short 30 minute interview. You'll hear about mass-transferred Chip On Board tech. Where Chip On Glass, also known as MicroLED, is at. And we also get into LCD, OLED, e-paper and projection. Have a listen. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Ted and Morris, thank you for joining me. You guys are from Futuresource Consulting. Every big trade show, like an ISE or an Infocomm and some other ones as well, but those are the ones I'm most familiar with, Futuresource sends a whole bunch of people to these shows. I'm curious how many people at Futuresource are on the pro display file, and why do you go to trade shows like ISE? Morris Garrard: Dave, I'm glad to jump in. Thank you again for your time today, and looking forward to tossing with you. Overall, we took nearly 20 analysts and business development people to ISE which shows Futuresource’s commitment to the trade show and our clients, specifically the Pro AV, we took four analysts, and I'm on the consulting and advisory side, so we had a really good representation across all the technologies: projection, flat panel, interactive, and LED. I assume the reason that you go is it's a very efficient way to see a whole bunch of new stuff and touch base with a whole bunch of companies under one roof in a matter of days. Morris Garrard: Oh, absolutely. For me, it's just always, you walk in and you hit that Hall 3 where a lot of the display companies are, and it's just. Like that first impression you go, oh my gosh, here we are. How am I gonna do all this? It's always nice. I always start at the Lang booth because they always do a nice job of having that big wow something right there at the major intersection. Yeah, they've done well with that. One thing about Futuresource is that the great majority of the material you put out is understandably paywalled. That's your business, you're producing subject matter expertise reports and selling them. So I'm always a bit curious about a complete 180 with these post-show reports. They're very detailed, there are many pages, and it's almost boy, that's more than you needed to do. Morris Garrard: Yes, I think it's, this year was something between 40 and 50 pages to cover the many, different areas of our practices, but, yeah, we think it adds value to our clients to see the latest and greatest, what's happening and not just a reporting of this product announcement or that product announcement, but it provides the context of what's really happening the undercurrents and the, big stories, the technology transitions, if you will, that are happening that are driving shifts in the industry. That kind of helps us open doors with clients to have deeper Engagements with them based on our unique insights. Ted Romanowitz: I think just to add to that as well is we don't produce these show reports solely for the benefit of our clients. We also work with an extensive research network that benefits from these show reports, as well as other industry bodies that we work with, like trade associations, for example, and our channel partners as well. It's a way, obviously, that you're getting driving awareness of the sort of work that you guys do and what is possible behind the paywall. Ted Romanowitz: Exactly that. Yeah. It's a brilliant opportunity to raise our profile and also to raise the profile of the analysts working within these product sectors as well. So we're already four minutes in, and I've got about half an hour to chat with you guys. So we should dive straight into some of what you saw and came away with, and I would say that the biggest thing is probably LED in the context of pro display, anyway. So let's skip past audio and some of those other areas. You talked a lot in the report about mass transfer chips on board. Can you, first of all, describe what that is? Because we're in an industry that's overwhelmed by acronyms and why they're important, and what's the distinction? Why are you saying mass transferred when you're processing COB with mass transferred? Ted Romanowitz: Yes, and not only are there a lot of acronyms, Dave, but the ...
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    35 m
  • Jacob Horwitz, Illuminology

    Jacob Horwitz, Illuminology
    Mar 24 2025
    The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT All kinds of people in this industry are very aware that while there is lot of dodgy stuff, there is also lots of well made display technology available from Chinese manufacturers who have zero brand recognition outside of that country. Buy potential buyers don't tend to have the time or resources to make the big flights over the Pacific to visit China and directly source reliable manufacturing partners. And they really - if they're smart - don't want to just order stuff, and then cross their fingers and toes hoping the stuff shows up, lines up with what was ordered, works, and then meets necessary certifications. Jacob Horwitz saw an opportunity to create a new company that functions as something as a boutique digital signage distribution company that sources, curates and markets display and related technologies that its resellers can then take to market. Horwitz will be familiar to a lot of industry people for a pair of installation companies he started and ran the U.S. - IST and later Zutek. In both cases, he sold the companies, and he could have just retired ... but he didn't want to retire. Nor did his wife, because a Jacob with too much time on his hands would make her crazy. So he started Illuminology with a longtime industry friend and business partner Stephen Gottlich, who for many years ran the digital file for Gable. I caught up with Horwitz to talk about the origins and rationale for Illuminology, which is just spinning up but has some big plans. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Jacob, it was nice speaking with you. You have started a company called Illuminology, which sounds like you started a cult, but I think that's not what it is. Jacob Horwitz: Not yet, no, We hope it will be at some point, a good following, but first off, Dave, thanks for having me. It's been nine years since you and I first chatted on a podcast. I don't know if you realize that. It was December of 2016, and we had just finished, I think maybe the nationwide rollout of Burger King, you and I had a chat about that, and it's hard to believe nine years have gone by. This was when you had IST? Jacob Horwitz: Installation Service Technologies was a nationwide installation and service company, that was sold in 2018 and then a year later, I restarted a company called Zootech, and I was approached by a customer who was looking to be entrepreneurial and that company is now owned by Karen Salmon. It's a woman-owned business mow, and her father was the founder of Powerpoint of Sale. I took a couple of years off. I have a person that I have worked with for 30 years, my business partner, Stephen Gottlich. I think you've met Stephen, and he has been working with Gable Signs for the last 17 years and I think what Illuminology is now is a culmination of really two parallel journeys. Stephen took a traditional sign company 17 years ago down a path of innovation, and Gable went from a bending metal traditional sign company to a visual solutions company my background, which has been installation and service for the last 20 years, brings together two people who are a little bit older than when you and I first talked nine years ago. It was probably 60 pounds ago when I talked to you for the first time. I'm a little gray or a little wiser and a little bit older. So the two of us come from really parallel journeys in different areas of digital signage, and we wanted to create something a little different in the United States. We'd seen some business models and other parts of the world that seem to be working. So we wanted to create a marketplace that would expand digital signage to companies interested in expanding their scope of business. So we focus a lot on traditional sign companies other technology-type companies, and installation companies. They all have some type of footprint in the verticals with technology but they're not carrying digital signage. So we thought, how do we expand digital signage to reach a lot more people? And we've come up with this business model. So for people who are completely unfamiliar with it, how do you describe it in your elevator pitch? Jacob Horwitz: The easiest way to describe it is to think of us as a traditional distributor of digital signage to authorized resellers. Much like a Blue Star, B&H, except that we're very boutique, and we're very focused, and we're very passionate. Stephen and I are not, we've been fortunate in business. I'm 65, Stephen is 70-ish, so we know we don't have a lot of time to build something that's going to take years and years, but we wanted to build something special. So you would be like, an Almo or those kinds of companies, but much more focused specifically on digital signage? Jacob Horwitz: … And being able to support them differently. So take a digital traditional sign company, next month, we'll be at the International Sign Show in Las Vegas, the USA,...
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