Simplifying the Complex: Attribution, Alignment, and What Really Matters with Penny Hill

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In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful.

The conversation centers on one of the most common sources of friction in go-to-market teams: attribution and alignment. Penny shares insights on why teams often clash over credit, what “marketing contribution” truly means, and how simplifying metrics and conversations can drive stronger collaboration and better outcomes.

In this episode, you will learn:

• Why attribution continues to challenge marketing and sales alignment
• How to simplify performance measurement without losing insight
• Ways to present metrics that build trust with executives and peers
• How Marketing Ops professionals can shift the focus from “who gets credit” to “how we win together”

This episode is perfect for Marketing Ops, RevOps, and go-to-market professionals who want to improve collaboration, clarity, and trust across their organizations.

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