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In this episode of Sidecar Sync, Amith and Mallory welcome Bill Macaitis, a seasoned advisor and board member with a remarkable track record at companies like Slack, Zendesk, and Salesforce. Bill shares his insights on leveraging pain points as opportunities for growth, delving into the principles of product-led growth (PLG) and how associations can implement freemium models and advanced pricing strategies to drive engagement and revenue. The discussion also touches on the transformative potential of AI in marketing, offering practical advice on content repurposing, personalization, and reducing friction in user experiences. Tune in for a deep dive into modern marketing strategies and AI-driven innovation, packed with actionable insights for associations and beyond.

🔗 Connect with Bill Macaitis on LinkedIn:
https://www.linkedin.com/in/bmacaitis/

Chapters:

0:00 Marketing and Technology With Bill Macaitis
3:54 Finding Opportunity in Pain
12:27 Leveraging Metrics for Fun and Success
16:53 Unlocking Membership Growth Strategies for Associations
24:54 Content Creation and AI Integration
30:25 Pricing and Packaging Strategy for Software
39:05 Creating Value and Revenue Opportunities
44:31 AI Impact on Marketing Evolution

This episode is brought to you by Sidecar's AI Learning Hub 🔗 https://sidecarglobal.com/ai-learning-hub. The AI Learning Hub blends self-paced learning with live expert interaction. It's designed for the busy association or nonprofit professional.

🚀 Follow Sidecar on LinkedIn
https://linkedin.com/sidecar-global

Please like & subscribe!
🇽 https://twitter.com/sidecarglobal
🌐 https://sidecarglobal.com

More about Your Hosts:

Amith Nagarajan is the Chairman of Blue Cypress 🔗 https://BlueCypress.io, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.

📣 Follow Amith on LinkedIn:
https://linkedin.com/amithnagarajan

Mallory Mejias is the Manager at Sidecar, and she's passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space.

📣 Follow Mallory on Linkedin:
https://linkedin.com/mallorymejias

Send us a Text Message.

In this episode, Amith and Mallory delve into the transformative impact of artificial intelligence (AI) on various sectors, with a keen focus on its role in the association world. They begin by discussing the advancements of AlphaFold 3, Google's latest AI model, which revolutionizes drug discovery and biological research. The conversation shifts to the newly released GPT-4.0o by OpenAI, highlighting its enhanced capabilities in text, audio, and image generation. They also explore the potential future of AI in personalized medicine and complex problem-solving. Finally, they review the 2024 Work Trend Index by Microsoft and LinkedIn, revealing significant insights into AI adoption in the workplace and the evolving job market.

Chapters:

0:00 Introduction & AI at Work
7:54 Advances in Protein Folding Prediction
11:44 Exciting Potential and Risks of AI
26:19 Advancements in GPT-4o
33:04 Product Roadmap and Future Innovations
41:10 The Future of AI in Work
46:36 The Role of AI in Organizations
54:58 The Value of AI Implementation

🔗 Check out these links to learn more about Amith & Mallory discussed in this episode:
GPT-4o Human interaction demo w/ Sal Khan ➡ https://tinyurl.com/bdd9awvz
GPT-4o demos ➡ https://tinyurl.com/y3twacb6
AlphaFold 3 ➡ https://tinyurl.com/4aay9pdn
Microsoft LinkedIn Work Trend Report ➡ https://tinyurl.com/nhchks7e

This episode is brought to you by Sidecar's AI Learning Hub 🔗 https://sidecarglobal.com/ai-learning-hub. The AI Learning Hub blends self-paced learning with live expert interaction. It's designed for the busy association or nonprofit professional.

🚀 Follow Sidecar on LinkedIn
https://linkedin.com/sidecar-global

Please like & subscribe!
🇽 https://twitter.com/sidecarglobal
🌐 https://sidecarglobal.com

More about Your Hosts:

Amith Nagarajan is the Chairman of Blue Cypress 🔗 https://BlueCypress.io, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.

📣 Follow Amith on LinkedIn:
https://linkedin.com/amithnagarajan

Mallory Mejias is the Manager at Sidecar, and she's passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space.

📣 Follow Mallory on Linkedin:
https://linkedin.com/mallorymejias

Send us a Text Message.

In this episode, Mallory interviews Jeff Jones, a seasoned technologist in the healthcare industry, who shares insights into how his organization is leveraging AI to improve patient care and outcomes. He discusses a sepsis detection model that has been impactful in saving lives, as well as AI projects aimed at increasing productivity through automated clinical note abstraction. Jeff also touches on the challenges of using AI with sensitive healthcare data while navigating regulatory environments. Additionally, he reflects on his previous experience working with associations and offers advice for healthcare associations looking to leverage data and AI to better serve their members.

Chapters:

0:00 Introduction
4:12 AI in Healthcare Quality Reporting
10:47 Opportunities for AI in Healthcare
22:48 Exploring Technology's Impact on Associations
33:36 Improving Healthcare Data Systems With AI
43:12 Reconnecting and Sharing AI Insights

This episode is brought to you by Sidecar's AI Learning Hub 🔗 https://sidecarglobal.com/ai-learning-hub. The AI Learning Hub blends self-paced learning with live expert interaction. It's designed for the busy association or nonprofit professional.

🚀 Follow Sidecar on LinkedIn
https://linkedin.com/sidecar-global

Please like & subscribe!
🇽 https://twitter.com/sidecarglobal
🌐 https://sidecarglobal.com

More about Your Hosts:

Amith Nagarajan is the Chairman of Blue Cypress 🔗 https://BlueCypress.io, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.

📣 Follow Amith on LinkedIn:
https://linkedin.com/amithnagarajan

Mallory Mejias is the Manager at Sidecar, and she's passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space.

📣 Follow Mallory on Linkedin:
https://linkedin.com/mallorymejias