Episodios

  • Mastering Entrepreneurial Growth and Financial Management with Chris Younger
    May 22 2024

    Ever wondered how to steer your business through the treacherous rapids of growth and financial management? This week, I'm joined by Chris Younger from Class VI Partners, who shares invaluable insights on navigating these challenges. Our discussion kicks off with a look into the firm's compelling backstory and how they emerged stronger from the pandemic's upheaval. Chris brings to light the critical role of entrepreneurship in the U.S. economy and the gaps in our education system that fail to ignite the entrepreneurial flame. We also dissect the unique hurdles family-owned businesses encounter, revealing strategies to improve business value and enhance the owner's lifestyle—all seasoned with anecdotes from my own entrepreneurial ventures.

    Embarking on your own business adventure isn't just about the bright ideas and the breakthrough moments; it's also about facing the mountain of administrative work that can easily overshadow your day. Chris and I break down the hidden time sinks that can catch many novice entrepreneurs off guard, from the relentless flow of emails to the intricacies of introductions. We share the importance of a thorough understanding of your business and the sacrifices needed to fuel growth. This episode promises a no-holds-barred look at the grit required to reach the summit of success and the often overlooked blood, sweat, and tears that get you there.

    As we draw the map from business expansion to the ultimate sale, Chris elucidates the pivotal role of investment banks in ensuring you receive the full value of your hard-won empire. We navigate through the complexities of the sale process, transitioning into wealth management, and the indispensable pre-transaction planning that safeguards and optimizes your wealth. Celebrating the entrepreneurial drive, especially among first-generation Americans, we also cast a light on the financial snares, like state tax planning, that can significantly influence your proceeds. For anyone with a side hustle burning to become the main event, this episode is your beacon to making that passion your profession.

    As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. With a team of experienced marketing professionals and a track record of helping clients achieve their dreams, we are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com.

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    40 m
  • From Fast-Food Employee to Franchise Expert: Unlock Entrepreneurship with Greg Moore on Side Hustle City
    May 18 2024

    Uncover the franchising world's hidden gems with franchise guru Greg Moore, who joins us on Side Hustle City to share his transition from fast-food employee to franchise aficionado. In his narrative, Greg reveals how franchising can transform the dream of entrepreneurship from elusive fantasy to tangible reality. Whether you're itching to escape the 9-to-5 routine or looking for a savvy income supplement, this episode dishes out an insider's guide to the operational and marketing perks that only a franchise can provide.

    Take a dive into the intricacies of franchise investment and discover how to align your individual talents and financial aspirations with the right franchise opportunity, all under Greg's seasoned guidance. We tackle pressing questions on investment, from understanding profitability to navigating the resale market. And for those considering turning their own ventures into franchises, Greg highlights the importance of universal appeal in your product or service, offering a roadmap to franchise success.

    Finally, we underscore the significance of education and community in making well-informed franchise decisions. Our Side Hustle City community, especially through our Facebook group, stands as a beacon of collective wisdom, empowering side hustles to grow into primary income streams. Join us in thanking Greg for his invaluable advice and to you, our listeners, for being the heartbeat of this entrepreneurial journey. This isn't just another podcast episode – it's your next step toward a future where your business dreams thrive.

    As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. With a team of experienced marketing professionals and a track record of helping clients achieve their dreams, we are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com.

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    35 m
  • From Side Hustle to Shark Tank, Shaan Patel's Journey to Building a Test Prep Empire
    May 16 2024

    Join us on an inspiring journey with Dr. Shaan Patel, MD, MBA, founder and CEO of Prep Expert, as seen on ABC’s “Shark Tank.” A board-certified dermatologist named one of Inc. Magazine’s “30 Under 30,” Dr. Patel is not only a renowned dermatologist but also an education visionary. From raising his own SAT score from average to perfect, authoring 10+ test prep books, to helping over 100,000 students improve their SAT and ACT scores, his story is a beacon of entrepreneurial spirit and educational innovation.

    In this episode, Dr. Patel shares his transformative journey from humble beginnings to creating a multi-million dollar business, Prep Expert. He delves into how he turned his struggles with standardized testing into a thriving test preparation empire, securing a partnership with Mark Cuban and inspiring countless students. His unique perspective on balancing innate ability with acquired skills uncovers what fuels success in the competitive world of startups.

    We also explore the deeper essence of entrepreneurship, from the impact of social media on young entrepreneurs to the importance of resilience for those from less advantaged backgrounds. Dr. Patel discusses the contentious role of standardized testing and how education has not just changed his life but has also empowered employees and students to chase their dreams, securing over $100 million in scholarships.

    Join us for a session that’s as much about making a living as it is about making a difference, and be inspired by Dr. Patel’s commitment to transforming education and providing life-changing opportunities to many. Get ready to be moved and motivated by a story of resilience, innovation, and the power of education as the ultimate catalyst for change.

    As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. With a team of experienced marketing professionals and a track record of helping clients achieve their dreams, we are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com.

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    38 m
  • Venturing into the AI Entrepreneurship Frontier with Rajiv Kapoor's Expert Insights
    May 15 2024

    Ever wondered how tech entrepreneurs catapult their side hustles into full-blown AI revolutions? Rajeev Kapur, a visionary in the Artificial Intelligence arena, President and CEO at 1105 Media and best selling author of AI Made Simple, graces us with his story. He illustrating the relentless hustle that propelled him from tech sales to penning the bestseller "AI Made Simple" in the aftermath of ChatGPT's launch. Merging insights from his time at Gateway and alongside Michael Dell, with his own ventures leading to lucrative exits, Rajeev's narrative brims with strategic pivots and the thrill of seizing tech opportunities the second they arise.

    Navigating the global marketplace, our conversation with Rajeev delves into the endurance test of entrepreneurship. He sheds light on the indispensability of a sturdy team and alliances that have catapulted him into the realms of authorship and public speaking, asserting his expertise in tech. Beyond business savvy, Rajeev underscores the power of personal branding and social media's role in sculpting a professional visage that echoes the ethos of a flourishing brand, all while recounting tales from various corners of the globe that have honed his appreciation for value-driven customer engagement.

    But it's not just about triumphs and trajectories. We confront the darker side of technology by dissecting a deepfake debacle in Hong Kong, which swindled a business out of millions, and what that means for our digital defenses going forward. Furthermore, we dissect how AI is redefining the landscape of business marketing, with Rajeev offering practical advice on how tools like ChatGPT are reshaping the productivity paradigm. Join us as we traverse the evolution of business into the digital age, celebrating the courage to innovate and the newfound accessibility of technology that brings the luxury of entrepreneurial spirit to the masses.

    As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. With a team of experienced marketing professionals and a track record of helping clients achieve their dreams, we are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com.

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    34 m
  • Using AI to Shape the Future of Health Communication with Chuck Rinker
    May 14 2024

    Join the transformational journey with Chuck Rinker on Side Hustle City, as we traverse the fields of gaming and AI in the healthcare industry. Chuck, a former cattle farmer, shares his remarkable pivot to becoming a tech maven, revealing the inception of Personas and its mission to humanize patient care through innovative game engine technology. Our engaging conversation uncovers the intersections of gaming, social media, and patient advocacy, highlighting engagement as a key element that transcends industry boundaries.

    We delve into the world of AI avatars with the emergence of iHealth Assist, thanks to NVIDIA's GPU advancements, offering a new horizon in patient communication, particularly for underserved demographics. Chuck discusses the intricacies of designing avatars that build trust without slipping into the uncanny valley, aiming to enrich rather than replace human interaction. The discussion also sheds light on the challenges and successes in creating relatable characters that resonate with patients, facilitating better health outcomes through improved communication.

    Wrapping up, we touch on the essence of human-computer interaction and its invisible role in fostering connections, inspired by Walt Disney's vision of doing the impossible. Chuck explores the power of entrepreneurial problem-solving and the 'rule of threes' that underpins innovation at Prsonas. Emphasizing the value of a workplace culture that cherishes ingenuity, we conclude with insights on embracing risk and the significance of nurturing a creative, problem-solving spirit within the corporate environment.

    As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. With a team of experienced marketing professionals and a track record of helping clients achieve their dreams, we are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com.

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    43 m
  • Turning Your Side Hustle Into a Thriving Business with the Profit Architect Dan Hackett
    May 8 2024

    Join us for a chat with the Profit Architect, Dan Hackett, as we dive into turning your side hustle into a thriving business. In this episode, Dan shares essential tips on the financial details that can make or break your venture. Learn how to set the right prices for your services and discover the often-overlooked costs that can eat into your profits. Dan also highlights the importance of valuing your own work—something many entrepreneurs realize too late, especially in competitive fields like graphic design and SEO.

    We'll also get into the nitty-gritty of financial planning and debt management. Dan talks about the benefits of being frugal and the importance of planning ahead to avoid financial traps. We'll discuss the impact of bank loans, the rise of FinTech, and how the employee-employer relationship is changing, with more people turning to vocational training and trades as viable career options.

    In the final part of our episode, we focus on practical steps to protect your side hustle. We'll cover the benefits of partnerships and networking, crucial in today’s uncertain job market. We wrap up by celebrating the stories from the Side Hustle City community, showcasing inspiring examples of people who have turned their side hustles into their main gigs. Don’t miss this episode filled with actionable advice, humor, and the motivation to make your side hustle a major success.

    As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. With a team of experienced marketing professionals and a track record of helping clients achieve their dreams, we are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com.

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    48 m
  • From Aerospace to Tech Entrepreneurship: Innovating with John Conafay of Integrate.co
    May 7 2024

    Embark on an enlightening journey with US Air Force Veteran John Conafay of Integrate.co, as he shares the exhilarating transition from aerospace to tech entrepreneurship amidst an unpredictable economy.

    Previously he was an early employee at three space unicorns – Head of BD at ABL Space Systems, was one of the first ten employees at Astranis, and Interned at Spire Global early on. He also worked at the Office of the CFO NASA Headquarters while at BryceTech and was a Director of Business Development at Spaceflight.

    Our conversation uncovers the grit and determination required to pivot a startup's focus, revealing how Integrate's shift from space-industry reliance to creating project management software became a tactical move for survival and growth. John's tales from his Air Force days to launching satellites out of a garage paint a vivid picture of innovation born from necessity.

    This episode is more than a look into the high-stakes world of startups; it's a masterclass in resilience and the art of the strategic pivot. John dives into the nuances of user experience design, the importance of balancing a founding team, and the vital role of social skills, listening, and a relentless 'get it done' attitude. With the aerospace industry flourishing in Cincinnati, we explore how structural changes in companies like GE are unlocking fresh opportunities, hinting at the potential for tech advancements to propel this sector further.

    Wrapping up, we tackle the intricate dance of raising funds through investor networks, emphasizing the potency of personal connections and the vibrancy of startup ecosystems beyond the coastal hubs. John's experiences illustrate the power of geographical influence, demonstrating how cities like Cincinnati are emerging as fertile ground for innovation and growth. Join us as we navigate the twists and turns of startup success, where adaptability, trust, and the right partnerships can lead to uncharted territories of achievement.

    As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. With a team of experienced marketing professionals and a track record of helping clients achieve their dreams, we are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com.

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    52 m
  • Mastering Growth and Resilience with a Marketing Agency Side Hustle with Jan Almasy
    Apr 24 2024

    Join us as we journey through the economic landscape of resilient Midwest cities with special guest Jan Almasy of Apex Communications Network. We start in the heartland, exploring Cleveland and Detroit's evolution from manufacturing giants to modern-day economic contenders. Our discussion takes a deep dive into Ohio's untapped potential, where a skilled labor shortage meets a rich cultural heritage, and we look at how preserving cities like Canton's unique character can stimulate their economies.

    This episode is a must for marketing mavens and agency operators; we strip away the gloss to reveal the grind of building a successful marketing agency. From nurturing meaningful client relations to the ethical dilemmas faced when managing family-owned businesses' marketing needs, we share the unvarnished truth behind the scenes. Our conversation goes beyond surface strategies to underscore the importance of a robust local network over digital tactics, serving as a lifeline for agencies in times of adversity. Listeners will also find practical takeaways, such as conducting an 80-20 customer audit, that are essential for refining client management and service offerings.

    But the wisdom doesn’t stop there. We dissect the fine art of adapting and expanding within the agency world, emphasizing the value of challenging oneself to foster long-term client relationships and carve out stable revenue streams. Hear how taking on a demanding construction client from Chicago transformed my approach to business, improving both processes and communication. And don't miss our discussion on the shift from project-based work to the security of retainer services, as we reveal how bundling offerings can pave the way for cohesive digital marketing solutions. So, tune in and get ready to elevate your business strategies to new heights with Side Hustle City!

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    54 m