Should you run ads if your listings aren’t converting?
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Amazon ads can boost visibility – but if your listing isn’t converting, you’re just paying for more people to say “no.” In this episode, I explain how to assess whether your product page is ready for traffic, what to fix first, and how to use ads strategically (and profitably) when the time is right.
You’ll learn:
- What Amazon ads can and can’t do
- Why ads don’t solve deeper listing problems
- Key signs your listing needs improvement before you spend on traffi
- A checklist to help you prepare for effective advertising
- How to use ads to grow – without wasting money
Mentioned in this episode:
- Amazon Made Easy: https://vickiweinberg.com/membership/
- How to write product listings that actually convert: https://player.captivate.fm/episode/2867148e-c3f0-48db-a946-79de4a79131a/
- Why your Amazon product might not be selling – and what to do next: https://player.captivate.fm/episode/3b145f99-d9fc-49d7-a799-6be7303f0bdd/
- Introduction to Amazon Ads: Tips and Tricks for Success: https://player.captivate.fm/episode/b8fceddc-0d0b-471c-9d5a-55a49fcd1814/
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Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership
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If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2