Shopify CRO Bobby Morrison | AI Search, Unified Commerce & 10 Trillion Data Queries Explained

Guest: Bobby Morrison — Chief Revenue Officer, Shopify

Host: Alex, Founder of The Retail Podcast & RetailNews.AI

What we cover

- 00:00 Complexity vs. simplicity: 10 trn data queries, 1.1 trn edge requests

- 02:17 The modern Shopify stack (e‑com, wholesale, retail POS)

- 07:05 AI‑driven search and why affiliates are back

- 10:31 Perplexity, edge commerce & the future of discovery

- 12:20 From entrepreneur DNA to 50 %+ enterprise revenue

- 15:09 Cutting “keep‑the‑lights‑on” teams by 70 % after migrating

- 18:36 Partner ecosystems: agencies → GSIs → SIs

- 21:04 Sidekick AI: your built‑in growth analyst

- 23:30 Inside founder‑led culture at scale

- 27:49 Global retail tour & where to meet Bobby next

Links & resources

- Shopify Sidekick ➜ https://www.shopify.com/sidekick

- Partner program overview ➜ https://www.shopify.com/partners

- Black Friday/Cyber Monday data 2024 ➜ https://news.shopify.com/bfcm-2024

- Join our newsletter for weekly retail tech briefings ➜ https://retailnews.ai

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