What if the future of marketing is not just knowing what people will do, but understanding why they feel the way they do? In this episode, Joy Allen-Altimare unpacks predictive emotional modelling, and why the next leap in data driven marketing will come from combining behaviour, context and human emotion.

Testing is simple, but underutilised in data driven marketing.

And it has such potential to uncover incremental wins and breakthrough ideas.

Jack Chape, Head of Integrated Media EMEA at PMG, joins the #ShinyNewObjectPodcast to discuss the power of curiosity, making it into a cultural staple, and the benefits of a continuous "test and learn" approach.

Learn how to ask better questions, get the insights you need, and gain competitive advantages when your competitors are never standing still.

#marketingpodcast #datadrivenmarketing #testandlearn

Asking questions and digging deep beyond the first layer of data is what's going to help grow in a climate where there are so many unknowns and changes every day.

Justinas Vaičiulis, Head of Performance Marketing at Jimdo, tells us why it's smart to make small bets, test, validate, and move up from there. On the #ShinyNewObjectPodcast, we also talk about picking the clients no one wants to work with and why he has built a career out of "digging into stuff."

Top marketing career tips and advice for growing intelligently.

#marketing #marketingpodcast