Shift Happens: Stop Selling & Start Solving! | Ep. 388
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Shift Happens: Stop Selling & Start Solving! | Ep. 388
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From Selling Loans to Solving Problems: A Shift in Mindset
In this episode of Growth Notes, Frazier emphasizes the vital shift for mortgage originators from selling loans as a mere product to solving problems as a service. He discusses the pitfalls of 'product thinking' such as being seen as a commodity, and contrasts it with the advantages of a service-oriented approach that builds trust, reduces price sensitivity, and focuses on providing value, clarity, and comfort to borrowers. This episode encourages professionals to reevaluate their business models to prioritize solutions and enhance client relationships.
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