On She Built It®, Kimberly Ross shares the deeply personal journey behind ORA Method, a New York City wellness practice she built at the intersection of clinical treatment and everyday ritual. Diagnosed with Type 1 Diabetes at 11 and later struggling with Hashimoto's and digestive issues, Kimberly found life-changing relief through acupuncture and made it her mission to make that experience more approachable for others.

From a single acupuncture practice rooted in Traditional Chinese Medicine to a full wellness brand now expanding into at-home devices, Kimberly talks about what it takes to build something that is both luxurious and credible, how to scale a service-based business without losing quality, and why regulating the nervous system is the foundation of everything ORA does.

This conversation is for every founder and woman who has stopped looking for a quick fix and started investing in how they actually feel.

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ORA Method Website

ORA Method LinkedIn

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On She Built It®, Brianna Bitton shares the founding story of O Positiv—a women's health company she built with her brother after years of missing work due to debilitating PMS symptoms she couldn't even speak openly about. What started as the first-ever PMS gummy vitamin has grown into a 30-SKU brand with Amazon's #1 vaginal probiotic and a full line supporting women from their first period through menopause.

Brianna opens up about the gaps she saw in the women's health market, what it took to build trust in a historically taboo space, how community and authentic storytelling drove their growth, and why she believes there's never a failure—only a lesson. This conversation is equal parts inspiring and practical for any founder building in a category the world wasn't ready to talk about.

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Brianna Bitton LinkedIn

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O Positiv Website

O Positiv LinkedIn

O Positiv Instagram

O Positiv TikTok

The State of The Vagina Report

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If you’ve been thinking about starting a podcast but keep asking yourself “How would I possibly have time for it?”, this conversation is for you.

On She Built It®, Melanie Barr shares a perspective that often surprises founders: podcasting doesn’t have to mean weekly stress, endless production, or another task on your calendar. After eight years of producing and publishing consistently, Melanie reflects on how podcasting has evolved and why it has become one of the most valuable forms of owned media for business leaders today. This conversation explores a simpler, more sustainable way to approach podcasting, one that builds trust, supports business relationships, and grows in value over time.

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