Send This One Email (That Cuts Through the Noise) the Day AFTER GivingTuesday

Most organizations rush straight from GivingTuesday into metrics, wrap-ups, and end-of-year planning, but if you do, you’re missing the most valuable moment of all: the DAY AFTER, when donors are still inspired and emotionally connected to the gift they just made.

In this replay of my most downloaded episode ever, you’ll hear the super simple, text-only email that can dramatically strengthen donor relationships, why it works, and how the responses can uncover donor motivations you’d never know otherwise.

Every single donation represents a person who chose your cause among MILLIONS of nonprofits!

And these replies can become fuel for future campaigns, major donor follow-ups, and segmentation strategies.

Resources & Links

This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.

This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.

Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!

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