Selling the 4-H Program. (Special Guest: Andrea Rice)

Welcome to season two of the 4-H Conversations and Coffee podcast!! Today I'm sitting down with Andrea Rice, the Marketing Strategy Specialist for the Penn State College of Agriculture, who works exclusively with the Penn State Extension 4-H Program. We discuss Starbucks Coffee visits during the pandemic, the importance of website design and functionality, lead generation concepts, and A/B testing (split testing) strategies in marketing. Each topic, except Starbucks, applies premier marketing concepts to the 4-H Youth Development world.

What marketing strategies are you using to gain new members, volunteers, and supporters for the 4-H program?

Grab your favorite beverage of choice, and let's have a conversation.