Selling on Giants: Balancing Fraud Prevention & Customer Experience with Bobby MacKinnon

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What happens after the customer clicks “Buy”?
That’s where the real game begins.

In this episode of Selling on Giants, we dive deep with Bobby, CEO of Deliverlitics, into how to stop post-purchase chaos before it starts.

Top 4 Takeaways:

1️⃣ First-party fraud is real—and costly. Learn how to spot the signs early.
2️⃣ Don’t punish everyone to catch a few bad actors—let data drive smarter fraud prevention.
3️⃣ Loyalty starts after the sale—use customer intelligence to wow your best buyers.
4️⃣ Small backend tweaks = major margin wins (think: return policy rules & late shipment workflows).

Authenticity matters more than ever—brands that humanize post-purchase will stand out.