Sales Enablement in staffing is no longer a tactical side function, it's the engine of your entire go-to-market strategy. In this eye-opening episode, Avner Baruch (Author of Project Moneyball) shares how top staffing and recruiting firms are transforming enablement from “content dumping” into measurable impact through coaching, role practice, and feedback loops. This video will inspire you to re-evaluate your GTM systems and explore enablement through the lens of performance coaching and strategic execution.

In This Episode:

• What Sales Enablement in Staffing really means today
• How to build a go-to-market strategy aligned with sales motion
• The hidden cost of relying solely on content (and what to do instead)
• Why role practice and feedback loops are critical for sales acceleration
• How elite teams reinforce skills—without blowing their budget
• The enablement tech stack that makes it all possible
• Avner’s Project Moneyball methodology for enabling outcomes across the customer lifecycle

Whether you're launching a new GTM motion or trying to reverse stagnant revenue, the insights here are built to drive impact across your customer lifecycle.

Timestamps:

00:43 - What is sales enablement? A Moneyball analogy

02:57 - Sales enablement in startups vs. enterprises

03:45 - Why the best companies go beyond content

04:55 - The economic pressure fueling enablement evolution

06:43 - Common pitfalls: Content without context

08:51 - Why content is only half the battle

10:53 - The power of role practice and daily sales routines

12:55 - Real-world staffing challenges and playbook creation

16:29 - Why leaders avoid role practice—and how to fix it

20:52 - Leveraging AI for sales coaching

22:30 - Shifting outdated staffing habits

25:12 - Consistency beats intensity in sales enablement

27:26 - Misalignment of seller skills and roles

31:59 - Coachability and cultural fit in hiring

34:17 - The ideal sales enablement hire

37:01 - Content graveyards vs. actionable insights

41:36 - Meet Avner Baruch and Project Moneyball

44:26 - Moneyball methodology for enablement ROI

46:30 - Avner's favorite book: Crossing the Chasm

About the Speakers:

Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

As an executive GTM and Enablement leader, Avner Baruch has built and led GTM, Sales Enablement and RevOps functions from the ground up for leading Startups such as Walkme, Imperva-Incapsula, Rapyd and more notable SaaS businesses. As a consultant, member of Advisory Boards and Design Partners, he has helped entrepreneurs and scaling startups implement and reinforce their sales methodologies, fine-tune their Product-Market Fit, design, build and scale their selling motion. In 2020 he founded Project Moneyball (a GTM consulting firm) to help early-stage startups and scaling businesses overcome growth challenges. He is a certified sales trainer holding a B.Eng with Honors in Electrical Engineering & Physics from Coventry University (UK) and the Max Planck Institute (France).

Offers Heard in this Episode:

30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

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Join Brad Bialy and Steve Gipson of Recruiters Websites as they dive into the importance of endurance, mindset, and strategy in today’s staffing sales environment. Drawing powerful analogies from Brad’s Buffalo Marathon experience, they discuss how top-performing staffing firms are adapting their strategies to maintain growth in 2025.

Learn why consistent effort, data-driven tactics, and a strong “why” can help you overcome sales slumps and economic uncertainty. Plus, discover practical tips to optimize your recruitment marketing and measure what really works.

Chapters and Key Moments

00:00 – Welcome and Catching Up

02:45 – The Buffalo Marathon: Lessons in preparation and perseverance

05:00 – The emotional weight of running with family support

07:00 – Reflecting on legacy and the impact on kids

08:30 – Main takeaway: The goal remains, tactics evolve

10:45 – Drawing parallels between running and recruiting

13:50 – Avoiding shiny object syndrome in staffing tech

16:00 – Knowing when to pivot and redefine goals

18:40 – Budget constraints vs. strategic investments

21:00 – Are you really known in your market?

24:00 – Importance of outreach and continuous brand visibility

27:00 – Measuring marketing and sales success

28:30 – Why consistency beats short bursts

29:50 – Wrap-up and what to expect at NAPS Vegas

About the Speakers

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.

Offers Heard in this Episode:

30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30

Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer

If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com