SeaWorld, Royal Caribbean, Nickelodeon and the Intersection of Purpose and Themed Entertainment

Today's episode is about the lessons we can learn from cultivating great experiences from brands such as Mattel Toys, the Harlem Globetrotters, Dollywood, SeaWorld, Royal Carribean Cruise Lines and more. . 

Join Dave and Carly as they welcome guest Anthony Esparza. Among other roles, Esparza served as Chief of Guest Experiences at Carnival Cruise Lines and Chief Creative Officer at SeaWorld during a time of rapid transformation. Today as an advisor and creative consultant, provides expert insights, vision, creativity, commentary, and operational business review for multiple companies. Anthony has spent his career creating a fun environment for a great guest experience. His company Esparza HQ helps build value in the guest experience and leisure industries.. 

It’s easy to assume that themed entertainment is a purposeless endeavor – just focused on having a good time and being entertained. But as Anthony shares, it’s clear that there is an opportunity to increase performance by infusing purpose into experiences, into teams, and into corporate culture.

Today's topics:

• How to infuse purpose into creating great themed experiences.

• How Anthony and his team helped transform the narrative at SeaWorld after the Blackfish documentary by focusing on purpose. 

• The key factors to offering a great experience.

• The power of infusing purpose into culture. 

We hope you enjoy our conversation with Anthony Esparza!

Season three of the Purpose & Profit Podcast is brought to you by:

Masterworks

The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.

Imago Consulting

Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at imago.consulting/wavereport.

Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.